Course Number: speech 271 Cross Listed Number: journlsm 271




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UNIVERSITY OF WISCONSIN-WHITEWATER

CURRICULUM PROPOSAL FORM #3

NEW COURSE




If adding a Graduate component to an existing course, check here ___




Effective: Spring 2003

Course Number: * SPEECH 271

Cross Listed Number: JOURNLSM 271



Course Title: Multimedia Production II: Communication and Local Media

(limited to 65 characters)


15 Character Abbreviation: MULTIMEDPRODTWO

25 Character Abbreviation: MULTIMEDIAPRODUCTIONTWO



Sponsor: Wilfred Tremblay




E-mail Address: tremblaw@mail.uww.edu

Department: Communication




College: Arts and Communication








Co-sponsor: Peter Conover




E-mail Address: conoverp@mail.uww.edu

Department: Communication




College: Arts and Communication



Other Programs Affected: none


Check if course is to meet any of the following requirements:

__* None __ Writing __ Computer __ Diversity __ General Ed: Area


Credit/Contact Hours: (per semester)

Total lab hours:

________




Total lecture hours:

___48_____

Number of credits:

__ 3______




Total contact hours:

___48_____



Check if course is repeatable: __*__ No ___ Yes If "Yes", answer the following questions:

No of times in major

________



No of credits in major

________

No of times in degree

________



No of credits in degree

________



Enter the appropriate titles if the course is required in any of the following:

Major Title(s):

Minor Title(s): Multimedia Communication (minor is currently being proposed)

Emphasis Title(s):


Course justification: Students in the multimedia minor must be capable of producing materials for CD-ROM, DVD and other non-web based media environments. It is particularly relevant that these production skills be applied to communication tasks the student may find in various professional communication environments.


Relationship to program assessment objectives: This course meets a number of the following priorities in the UW-W Strategic Plan:

Priority 1: “UW-Whitewater will keep student learning as the paramount focus of its programs and services;” Also satisfies the related sub-goal: “Academic programs that are intellectually challenging, current, and dynamic.”

Priority 2: “UW-Whitewater will deliver state of the art programs and services.”

Priority 5: “UW-Whitewater will serve as a vital resource, particularly to the region.”


Budgetary impact: This course is part of the regular teaching load of a newly hired faculty person. The course will initially be taught in modified Communication Department computer labs. Additional hardware/software will need to be purchased.


Course description:

This course provides the opportunity for students to develop practical and critical skills in the production of multimedia in non-web or “local” environments to advance and enhance communication tasks within an organization. Special attention is paid to using digital images, motion graphics, digital video, and digital audio in the production of CD-ROMs, videodiscs, DVDs and other display media.


Course requisites: SPEECH/JOURNLSM 270 Multimedia Production I: Communication and Web Development (prerequisite); ACIND 150 Introduction to Multimedia Studies (pre- or co-requisite).


If dual listed, list graduate level requirements for the following: NR

1. Content (e.g., What are additional presentation/project requirements?)

2. Intensity (e.g., How are the processes and standards of evaluation different for graduates and undergraduates? )

3. Self-Directed (e.g., How are research expectations differ for graduates and undergraduates?)


Course objectives and tentative course syllabus:

Objectives

After successfully completing this course, students will:

  • Understand how local digital media can be used to achieve communication goals.

  • Identify audience needs and develop means for solving them.

  • Critically evaluate local media productions.

  • Develop a practical understanding of digital media hardware and storage systems.

  • Develop theoretical understanding of the nature of digital audio and digital video in order to keep informed of new developments in the technology going forward.

  • Develop fluency with multimedia software such as Director, Flash, Toolbook, Pro Tools and Sonic Foundry authoring systems and production software necessary to produce communication-focused projects.



Course Requirements


Mid term exam (hardware systems, audio) 100 pts.

Final exam (Video, comprehensive) 100

Critical reviews (3 @ 50) 150

Four authoring systems assignments @50 200

Projects (2 @ 200) 400

950 total points


Supplies

Students are responsible for supplying their own zip discs, CD-ROMs, DVDs.


Text

Iuppa, N.V. (1998). Designing interactive digital media. Boston: Focal Press.


Assignments

Critical reviews: 2-5 page type doubled-spaced critical analysis of existing multimedia projects. What are the positives/negatives of the production? What was the audience? Needs served? What are strengths? What can be done better? Did it satisfy the communication objectives? Why/why not?

Projects: Teams of two students will produce two different multi-media communication projects targeted to a specific audience needs:

Project #1. CD-ROM instructional project such as a training disc to assist in some communication task. This project will utilize flow-charting development and simple treatments.


Project #2. Persuasive project [Point-of-sale]. In addition to flow-charting, this project will utilize story-boards and full production scripting.


Course Outline

A. Applications: Projects for solving communication problems

1. “How to” projects

2. Persuasive projects

3. Games

4. Other approaches

B. Physical, Economic and Legal Factors Influencing Basic Communication Technology

1. Computer Architecture

2. Data Representation

3. Economics of local media development

4. Legal and ethical factors

C. Software applications

1. Director

2. Flash

3. Sonic Foundry

4. Toolbook

D. Audience Analysis

1. Front end

2. Task

E. Presentational Theory [amplification of material presented in Aesthetics]

1. Video Theory

2. Audio Theory

3. Basic Psychology: Color, Motion, Learning theory

4. Branching Theory

5. Communication theory

F. Production Techniques in a Communication Environment

1. Pre Production

a. Flowcharting

b. Story boarding

c. Script development

i. dramatic treatments

ii documentary treatments

iii graphic treatment

2. Production

3. Post Production

a. Editing

Agenda

Week

1 Overview: Applications in Communication environments.

2 Physical, Economic and Legal Factors Influencing Basic Communication Technology. [Media economics, copyright, etc.]

3 Authoring systems; Introduction to Director.

4 Authoring systems; Critical review #1 due.

5 Audience Analysis; Authoring assignment 1 due.

6 Flowcharting; Introduction to Flash.

7 Authoring systems; Mid term exam.

8 Presentational theory; Critical review #2 due; Introduction to Sonic Foundry; Authoring Assignment 2 due.

9. CD-ROM instructional project such as a training disc due; Critical analysis.

10 Presentational theory; Introduction to Toolbook; Authoring assignment #3 due.

11 Script development and story boarding; Critical review #3 due.

12 Editing and post- production. Authoring assignment 4.

13 Debugging programs.

14 Point-of-Sale presentation project due.

15 In class critical analysis of POS projects.

Final exam


Bibliography: (Key or essential references only. Normally the bibliography should be no more than one or two pages in length. Indicate current library holdings by placing an asterisk [*])

Alvear, J. (1999). Guide to streaming multimedia. New York: John Wiley & Sons.


*Burke, J., Vignola, G.. (1998). Virtual and interactive: The world of multimedia. Princeton, NJ: Films

for the Humanities & Sciences. [videorecording].


*Consortium of College and University Media Centers. (1997). Fair use guidelines for educational

multimedia: the final document and its implementation . Washington: PBS.

.

*Dillon, P. M. & Leonard, D. C. (Eds.) .(1998). Multimedia and the Web from A to Z. Phoenix, AZ :

Oryx Press.


*Epstein, B. A. (1999). Director in a nutshell a desktop quick reference. Sebastopol, CA : O'Reilly.


*Gay, G, & Bennington, T.L. (Eds.) (1999). Access to multimedia technology by people with sensory

disabilities. San Francisco: Jossey-Bass.


Grebler, R. (1997). Desktop digital video. Prompt publications.


Griffin, H. (2000). Animator’s guide to 2D computer animation. Boston Focal Press.


Hart, J. (1998). Storyboarding for film, TV, and animation. Oxford: Focal Press.


Heath, S. (1999). Multimedia and communications technology, Boston: Focal Press.


Hopkins, E., T., Bailey, J.M. (2000): Comparison of two approaches to the funding and production of

multimedia interactive computer resources - A case study. Information Services & Use, 20, 211-19.

Kirk, R. & Hunt, A. (1999). Digital sound processing for music and multimedia. Boston: Focal Press.


*Library of Congress. (1999). Copyright registration for multimedia works. Washington, DC: US

Government Printing Office.


Liu, M., Jones, C., Hemstreet, S. (1998). Interactive multimedia design and production processes.

Journal of Research on Computing in Education, 30, 254-80.


*The Node Learning Technologies Network. (1999). The rights stuff: ownership in the digital academy.

St. Catharines, Canada : The Node Learning Technologies Network.


Pender, K. (1999).Digital video for the desktop. Boston: Focal Press.


Pender, K. (1996). Digital graphic design. Oxford: Focal Press.


Preston, P., Kerr, A. (2001). Digital media, nation-states and local cultures: the case of

multimedia 'content' production. Media, Culture & Society, 23, 109-124.


Slaughter, S. (1998). Digital easy video—The beginner’s guide to everything digital. Abacus software.


Sonderberg, A. and Hudson, T. (1995). Desktop video studio. New York: Random House.


Strauss, R. (1997). Managing multimedia projects. Boston: Focal Press.


Tannenbaum, R. S. (1999). Theoretical foundations of multimedia. Boston: St. Martin’s.


*Tucker, K. & Bennett, J. (1997). Director 6 and Lingo interactive. Macromedia Inc.


Watkinson, J. (1998). The art of digital audio. Oxford: Butterworth-Heinemann.


*Zettle, H. (1999). Sight sound motion: Applied media aesthetics (3rd ed.) Wadsworth


Notes:

  • Please submit electronically when approved at the college level signature sheet to follow in hard copy.

  • The 15 and 25 character abbreviations may be edited for consistency and clarity.

Revised 1/01

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