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CASE STUDY: CITI BANK KAMPALA
SUPERVISOR: NANYANZI MARION
A RESEARCH REPORT SUBMITTED TO MAKERERE UNIVERSITY IN PARTIAL FULFILMENT FOR THE AWARD OF A BACHELORS DEGREE IN COMMERCE
I Tumusiime Nicholas, I here by declare that this work produced on the strategic planning and organization performance, a case study of Citi Bank Nakasero branch is my original work and has never been submitted before to any institution of higher learning for the award of a degree.
Signature …………………………… Date………………………….
I dedicate this work to Mr Rwaboona David, Mr, Turyagumanawe Isaac, Ms Arinaitwe Diana and my sister Nankunda patience.
This research report has been submitted with my approval as the candidate’s university supervisor.
Ms Nanyanzi Marion
My effort endeavors in the evolution of this report would be an successful if it was not God who always provided all that necessary during and up this time of research. I highly indebt my supervisor Ms. Nanyanzi Marion who was always available and generously supplied me with the helpful suggestions.
My great thanks go to my fellow students, friends. Lovely family members and relatives. There is nothing much I can pay to you but may God bless you.
Special thanks go to Mr. Rwaboona David who gave me a financial support and prayers that led me this far, I wish you the best.
TABLE OF CONTENTS
LIST OF TABLES 6
LIST OF FIGURES 7
CHAPTER ONE 10
1.1Background of the study 10
1.2 Statement of the problem 12
1.3 Purpose of the study 12
1.4 Research Objectives 12
1.5 Research Questions 12
1.6 Scope of the study 13
1.7 Significance of the study 13
CHAPTER TWO 17
LITERATURE REVIEW 17
2.1 Introduction 17
2.2 Organizational Performance 17
2.3 Strategic Planning 18
2.4 phases and components of strategic planning 19
2.5 Reasons for Strategic Planning 25
2.6 Other factors affecting organizational performance. 27
2.7 Relationships between strategic planning and organizational performance 31
CHAPTER THREE 33
3.1 Introduction 33
3.2 Research Design 33
3.3 Research Variables 33
3.4 The study population 33
3.5 Sampling Design Procedures and Sample Size 33
3.6 Sampling Size 34
3.7 Date Source 34
3.8 Data Analysis and presentation 35
3.9 Limitations to the study 35
CHAPTER FOUR 36
PRESENTATION, ANALYSIS AND INTERPRETATIONS OF FINDINGS 36
4.1 Introduction 36
4.2 Characteristics of the respondents 36
4.3 Performance 37
4.4 Financial operations. 40
Employees were asked whether they are involved in decision making and below were the responses; 44
4.5: Organizational performance 45
4.6 Relationship between strategic planning and organization performance in Citi Bank 46
CHAPTER FIVE 47
SUMMARY, RECOMMENDATIONS AND CONCLUSION 47
5.1 Introduction 47
5.2 The summary of the findings 48
5.3 Conclusions 48
5.4 Recommendations. 49
5.5 Suggested areas for further research. 49
APPENDIX I: QUESTIONNAIRE 51
APPENDIX II: INTRODUCTORY LETTER 57
APPENDIX III: INTERVIEW GUIDE FOR CITI BANK NAKASERO BRANCH 58
|Dedication to my Father, who understands all this so much better than I. acknowledgements||II. a love Story, and a Dedication page 4|
|Dedication For Feòrag, with love Acknowledgements||Starting point: The Dedication of a Messenger|
|Dedication To Jim Baen, my mentor, my publisher and my friend. Just trying to pay forward. Acknowledgements||Dedication to my husband, James, for feedback and help above and beyond the call of duty, and to Katie for her patience in sharing her Mom|