Institute of Interdisciplinary Business Research~ iibr international Research Centre




НазваниеInstitute of Interdisciplinary Business Research~ iibr international Research Centre
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ISSN 2073-7122

IJCRB

Vol .1, No.

November 2009








Interdisciplina






Journal of Contemporary Research in


American Psychological

Association


U L R I C H'S

"RIODICALS DIRECTORY™


CABELL PUBLISHING


PsyelNFO


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Editorial Board

IJCRB is a peer reviewed Journal and IJCRB Editorial Board consists of Phd doctors from all over the world including USA, UK, South Africa, Canada, European and Asian countries.

Lord David K

Oxford University , St Catherine's College, Oxford, OX1 3UJ ww.stcatz.ox.ac.uk/ ,

www.ox.ac.uk/

Phone: +44 1865 271700 , Fax: +44 1865 271768

Dr. Kenan Peker

Department of Agricultural Economics, University of Selcuk, http://www.selcuk.edu.tr/ University of Selcuk, 42079 Konya, Turkey, Tel: 90-332-231-2877

Dr. A. Sathiyasusuman

Senior Lecturer, Dept. of Statistics, University of the Western Cape, South Africa

Dr Mahdi Salehi

Assistant Professor, Accounting and Management Department, http://www.znu.ac.ir/ Zanjan University , D.N 1 Nagilo Alley, Hidaj City, Zanjan Province, Zanjan, Iran , Tel: 98-9121-425-323

Dr Heryanto

Regional Development Bank of West Sumatra

Jalan Pemuda No. 21 PO Box 111 Padang 25117 West Sumatra Indonesia

Tel: +62-8126771699

Dr. Dave Hinkes

Assistant Professor of Managment & Marketing

Sam Walton Fellow , Lincoln Memorial University , Harrogate, TN ,UK

Tel 423.869.6441

Dr. Francis A. Ikeokwu

Sr., Ph.D., MAC, MBA, CFC

Adjunct Professor, American Intercontinental University http://www.aiuniv.edu/

Dr Charles C. Dull

Sr. MBA, Ph.D.

American Intercontinental University http://www.aiuniv.edu/

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Dr Cara Peters

Assistant professor of marketing , Winthrop University , Rock Hill, South Carolina.

PhD in business administration , University of Nebraska

Peer-reviewer of the Journal of Consumer Psychology; Consumption, Markets, and Culture; and

Journal of Academy of Marketing Science.

Dr Mahmoud M. Haddad

PhD in Finance

214 Business Administration Building

University of Tennessee-Martin ,Martin, TN 38238 Tel No +1731-881-7249

Dr G.A. Abu

Department of Agricultural Economics, College of Agricultural Economics, Extension and Management Technology, University of Agriculture, P.M.B.2373, Makurdi, Benue State, Nigeria. Phone: +234-803-607-4434; fax: +234-44-534040

Dr.Rashid Rehman

Associate Professor , College of Business Studies Al Ghurair University , Dubai, UAE.

Dr Ebrahim Soltani

Lecturer in Operations Management

Kent Business School University of Kent , UK

Dr Pu Xujin

Business School, Jiangnan University,

Jiangsu Wuxi,P.R.China ,214122

Tel: (86510) 85913617 , FAX: (86510) 62753617 , Mobile: (86) 13616193600

Dr. E. B. J. Iheriohanma

Ph. D. Sociology

Directorate of General Studies, Federal University of Technology, Owerri Imo State Nigeria.

Tel +2348037025980.

Dr Etim Frank

Departmentof Political Science-University of Uyo-Akwa Ibom State-Nigeria Phd (Political Science/Public Administration) University of Calabar

SL Choi

University Teknologi Malaysia

School of Business Management Southern College Malaysia

Dr. Muhammad Shahbaz Shabbir

PhD , Leadership and Management ,University of Malaya KL Malaysia Faculty of Management Sciences, IIUI


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Dr Chandan Lal Rohra

Assistant Professor,

Department of Business Administration , SALU , Khairpur(Mirs)

Muhammadi Sabra

Department of Management Sciences, CIIT

Dr. S. I. Malik

PhD Bio Chemistry & Molecular Biology (National University of Athens)

NHEERL. Envrironmental carcinigenei division

RTP Complex NC 27713

US Environmental protection Agency , 919-541-3282

Dr. Bhagaban Das

Reader, Department of Business Management Vyasa Vihar, Balasore-756019 Orissa

T. Ramayah http://www.ramayah.com

Associate Professor , School of Management University Sains Malaysia, Tel 604-653 3888

Dr. Wan Khairuzzaman bin Wan Ismail

Assoc. Professor International Business School, UTM International Campus Jalan Semarak 54100 Kuala Lumpur, MALAYSIA

Zainudin Hj Awang

Faculty of Information Technology and Quantitative Sciences, MARA University Technology MARA Kelantan 18500, Malaysia ,Tel: 60-9-9762-302

Ravi Kiran

Associate Professor, School Of Management & Social Sciiences, Thapar University.

Dr.Suguna Pathy

Head, Department of Sociology, VNSG University, Surat

Birasnav M

Assistant professor, Park Global School of Business Excellence, Kaniyur, Coimbatore

Dr. C.N. Ojogwu

Phd Education Management - University of Benin, Benin City, Edo state, Nigeria. Senior lecturer - University of Benin.


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Dr. Nik Maheran Nik Muhammad

General Conference Co-Chair GBSC 2009 www.nikmaheran.com

Dr Ganesh Narasimhan

Lecturer, Management Sciences ,Sathyabama University

Board of Advisor - AN IIM Alumina Initiative & International Journal Economics, Management,

& Financial Markets Denbridge press

New York, USA











IJCRB is Indexed in


CABELL PUBLISHING


Worlds Prestigious Research Directory


IJCRB is Indexed in

K American
Psychological APA Research Directory
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UK Chapter: Canterbury , Kent , CT2 , 7PE , United Kingdom South Africa Chapter: Western Cape , Private Bag X17, Bellville 7535 , South Africa

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Contents

Title

Page

Understanding the Specificity and Complexity of Inter-Firm 8

Knowledge Flows in Alliance Networks

Qiang Ding, Michèle E.M. Akoorie, Kathryn Pavlovich

The Role of Knowledge Sharing Practice in Enhancing Project Success

Wan Khairuzzaman Wan Ismail , Khalil Md. Nor , Taimoor Marjani

34


Practices of Food Producers in Producing Halal Food Products in Malaysia

Zuraini Mat Issa, Haslenna Hamdan, Wan Rohanizan Wan Muda, Kamaruzaman Jusoff

53

The Influence of Business Profiles on Brand Equity Awareness 64 among Small and Medium Scale Food Entrepreneurs in Terengganu

Zainuddin Zakaria, Kamaruzaman Jusoff , Muhammad Abi Sofian Abdul Halim, Wan Asri Bin Wan Abdul Aziz

An Overview of the Changes and Practices in the Japanese 81

Human Resource Management

Rashid Abdullah , Zalena Ahmad, Kamaruzaman Jusoff

Artificial Intelligent System for the Malaysian MODENAS 109

Production System

Mohd Rizaimy Shaharudin, Hadzli Ishak, Nazni Noordin, Zaherawati Zakaria Daing Maruak Sadek, Kamaruzaman Jusoff

Performance Enhancement through Effective Communication: 119 A Study of the Role of External and Internal Communication

Muhammad Arif, Khadim Jan, Zubair Aslam Marwat, Inayat Ullah

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African Cultural Value System and The Dilemma Of 149

Bureaucratic Malfunctioning: Implications For Development In Africa

Dr Ikeanyibe Okey Marcellus

A Comparative Analysis of Service Quality in Selected 172

Commercial Banks in Delhi

Dr.Sathya Swaroop Debasish

Impact of Selection, Training, Performance Appraisal and 189

Compensation on Employee Performance

Zubair Aslam Marwat, Muhammad Arif , Khadim Jan

Crude Oil in Nigeria: Issues in the Crisis inNiger delta

Dr .Efosa B. Oseghale (Ph.D), Kerry Emokpaire Jnr.

199


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November 2009 Vol 1, No 7

Listed in ULRICH’S

U L R I C H'S

PERIODICALS DIRECTORY.,
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Interdisciplinary Journal Of Contemporary Research In Business

Understanding the Specificity and Complexity of

Inter-Firm Knowledge Flows in

Alliance Networks

Qiang Ding

PhD Candidate ,Department of Strategy and Human Resource Management, Waikato Management School, the University of Waikato, New Zealand

Michèle E.M. Akoorie

Associate Professor ,Department of Strategy and Human Resource Management, Waikato Management School, The University of Waikato, New Zealand

Kathryn Pavlovich

Associate Professor , Department of Strategy and Human Resource Management, Waikato Management School, The University of Waikato, New Zealand.

Abstract

Research on inter-firm knowledge transfer is burgeoning, yet our understanding of its specificity and complexity in the context of alliance networks remains rather unclear. The main purpose of this paper is to examine how knowledge-specific characteristics, such as a partner’s knowledge base, learning intent, absorptive capacity, knowledge protectiveness, and cultural distance each impact differently on knowledge transfer performance in alliances. This paper suggests that, although the emergence of alliances provides an ideal platform for acquiring knowledge resources, certain challenges are still embedded in inter-firm knowledge transfer process. We also suggest that certain moderating relationship factors (including intensive interaction, inter-partner trust relationship and cognitive shared understanding) may help us understand knowledge transfer in cross-cultural alliance settings. By aggregating and consolidating existing research, our study identifies promising avenues for future research.

Keywords: Inter-Firm Knowledge Transfer; Strategic Alliances; Knowledge-Based Theory (KBT); Cross-Cultural Knowledge

1. Introduction

The rapidly changing and turbulent business environment today has made knowledge a dominant source of developing sustainable competitive advantage (Barney & Clark, 2007; Lyles & Salk, 1996; Van Wijk, Jansen & Lyles, 2008). Firms need to transfer and acquire new knowledge as they seek to develop capabilities and survive (Kogut & Zander, 1992). Evidence is accumulating that firms are increasingly improving their knowledge and innovative capabilities by leveraging


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