Masters Degree in Business Administration Examination




НазваниеMasters Degree in Business Administration Examination
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Unit III: Energy Management - Organisation for Energy Management: Goal setting in Energy Management; Energy crisis, energy use Patterns and scope for Conservation; Energy Audit, Energy Pricing; Non conventional sources of energy; Utilization of solar energy; Biomass as a source of energy; The option of Nuclear energy in the developing countries; Case: Suzlon.

Unit IV: Water Resource Management - Objectives and organization of water resource Management; Optimization techniques for water resources projects; Scientific utilization of Agriculture water; irrigation projects; Water crisis management flood and droughts; Water harvesting; Problem relating to supply and timely use of water in cities and towns. Cases: Jalswaraj by Govt. of India, Sardar Sarovar, Bhakra Nangal and Maharashtra Jivan Pradhikaran.

Unit V: Management of Education System - Education as Development Priority; Education and Economic growth; International Comparisons; Strategies of Development of Education System; Concept of Investment in Man; Systems of Education in India: Formal, informal, Primary, Secondary and Higher Education; Cases: Ivy League, Yale, IIT’s and IIM’s.

SECTION B

Unit VI: Management of Telecommunication systems - Role of Telecommunication; Effects of technology and scale on cost of service, Organization, management and financing in Telecommunication; Mobilizing resources for expansion, Impact of Telecommunications on rural development, Cases: BEL, C-DOT, DoT, BSNL and Telecom Commission.

Unit VII: Health Systems Management - System analysis and system dynamics in health care; Health system: Characteristics, Planning methodologies, Goals and functions; Strategic management in health care; Quantitative foundations of health services management; Case: NHS (UK).

Unit VIII: Public Infrastructure Management-1 – Definition; Local, Regional, State and Federal Agencies responsible for infrastructure development and their role in Regional Planning Process; The role of Civic Organizations and Private Sector; Overview of the Infrastructure Management Process.

Unit IX: Public Infrastructure Management-2 - Organizational Studies and Infrastructure Developments from Road Transport, Railways, Power, Airports and Shipping Ports like PWD, MSRDC, Central Railway, DLF, GMR, GVK, TATA Energy and Reliance Energy etc; Profile Study: RC Sinha (Mumbai-Pune Expressway), T. Chandrashekhar (Administrative Reforms), S. Sreedharan (Konkan Railway), Vilasrao Salunkhe (Pani Panchayat) and MS Swaminathan (Gender Divide) etc

Unit X: Emerging Trends - Privatization, Public Private Partnership (PPP) - concept, Role of PPP in development of Public systems, Strengths & weaknesses of privatization & PPP; PPP Agreements in India; Infrastructure scenario in Nagpur: SEZ, MIHAN, MADC, NIT, NMC (SETU), MRSAC (Maharashtra Remote Sensing Application Center) etc.


Suggested Readings

  1. “Ideas that have Worked” by Department of Administrative Reforms and Public Grivances, 2004, Penguin / Viking, New Delhi

  2. "Infrastructure Management: Design, Construction, Maintenance, Rehabilitation, Renovation." Hudson, Haas, and Uddin, McGraw-Hill, 1997

  3. Bureau of Public Enterprises. Public Enterprises Survey, 1994-95, New Delhi, 1996

  4. Donglass, C. “Energy Technology Handbook”. McGraw Hill, New York. 1977

  5. Chaturvedi, T.N. (ed) “Training in Public Administration: The changing Perspectives”. 1989. The Indian Institute of Public Administration, New Delhi

  6. Chatuvedi, M.C. and Rogers P. “Water Resources Systems Planning: Some Case Studies for India. Indian Academy of Sciences, Bangalore, 1995.

  7. Tilak, J B G. “The Economic of Inequality in Education”. 1987. Sage, New Delhi.

  8. “India’s Rural Telephone Network”. 1981. New Delhi

  9. Indian Council of Medical Research. “National Conference on Evaluation of Primary Health Care Programmes, 1980, ICMR, New Delhi.

  10. Ramaiah, J J. “Health Programme Management Through PERT”. 1979. Abhinav, New Delhi.



Paper 6: Project Management and Quality Management

SECTION A

Unit I: Introduction to Project Management - Concepts of Project and Project Management; Project Life Cycle, Project Stakeholders; Organizational Influences.

Unit II: Project Management Standard – Processes, Process Groups, Process Interactions and Process Mapping.

Unit III: Knowledge Areas I – Process Flow Diagram; Plan, Direct, Manage, Monitor, Control and Close a Project.

Unit IV: Knowledge Areas II – Scope; Time Management: Activity Sequencing, Resource and Duration Estimation; Cost vs. Quality Management in Projects.

Unit V: Procurement and Risk Management – Planning Purchase and Contracting; Select Sellers; Contract Administration and Closure; Qualitative vs. Quantitative Risk Analysis; Risk Monitoring and Control.

SECTION B

Unit VI: Introduction to Quality Systems - Overview of quality, history of quality, competitive advantage, industrial perspective, total quality system, Taguchi “Loss Function” concept; Statistical Process Control: Process Control Chart calculations, Extraction of information, Capability Index, Individual and Moving Range Charts, Implementation of Statistical Process Control, Control Charts for Attributes, Numerical.

Unit VII: Problem solving techniques for Quality Management - Pareto Analysis, Ishikawa (Cause/Effect) Diagrams, Failure Modes and Effects Analysis, Brainstorming, Program for Quality Improving, Contributions: Deming and Juran.

Unit VIII: Strategic Quality Management - Total Quality Management (TQM), Implementation of TQM, Reliability Health and Safety: Defining Reliability, Product Life Characteristic Curve, Reliability Function, Reliability Engineering. Classification of Hazards, Codes of Practice, Company Safety Statement.

Unit IX: Quality Techniques - Indian Quality Standards, Japanese vs. American Techniques, KAIZEN, Six Sigma: Design, Measure, Analysis, Improve and Control Phases; TOYOTA WAY.

Unit X: Standards and Certifications - ISO 9000, ISO 14000, BS 7799 ISMS, TS; Agency Inspection Services: BSI (UK), VDE (GERMANY), NSAI (IRELAND), UL (US), MHSA (US) and BIS (INDIA); NABCB: National Accreditation Board for Certification Bodies; BVQI: Bureau Veritas Quality International and TÜV.


Suggested Readings

  1. Project Management, A Managerial Approach, Meredith and Mantel, John Wiley and Sons, Fifth Edition, 2003. Course Text.

  2. The New Project Management, J. Davidson Frame, Jossey-Bass, 1994.

  3. The Management and Control of Quality: J.R. Evans, W.M. Lindsay: West Publishing Company 1996, ISBN0314472851

  4. Introduction to Quality Control: Kaoru Ishikawa; Chapman and Hall 1992 ISBN 0412435403

  5. Introduction to Statistical Quality Control; D.C. Montgomery, John Wiley & Sons, ISBN 047108459x

Paper 7: Specialisation – I: Paper- III

Paper 8: Specialisation – II: Paper- III


Semester –IV


Paper 1: Specialisation – I: Paper- IV

Paper 2: Specialisation – I: Paper- V

Paper 3: Specialisation – I: Paper- VI

Paper 4: Specialisation – II: Paper- IV

Paper 5: Specialisation – II: Paper- V

Paper 6: Specialisation –II: Paper- VI

Project Work (From the Specialisation Subjects offered)


Guidelines for Project Work

Objective

Every student will be assigned a project at the end of the Third Semester and it will be pursued by him/her under the supervision of an internal supervisor The objective of the Project Course is to help the student develop his/her ability to apply multi-disciplinary concepts, tools and techniques to solve organizational problems and/or to evolve new/innovative theoretical frame work.


Type of Project

The Project may take any one of the following forms:

i) Comprehensive case study (covering single organization/multifunctional area problem, formulation, analysis and recommendations)

ii) Inter-organisational study aimed at inter-organisational comparison/ validation of theory/survey of management services.

  1. Evolution of any new conceptual / theoretical framework.

  2. Field study (Empirical study).

  3. Software analysis, Design and solutions for organisational achievement ( Applicable to IT)



Selection of Project Topic:

    • Project topic has to be selected with respect to the programme of study and area elected by the student.

    • Title of the project should clearly specify the objective and scope of the study. It should be specific and neither too vague nor centralistic. The topics should be designed meticulously. It can be designed like “Employee Welfare Measures” – A case study of XYZ Ltd.

    • Project selection has to be made in consultation with the supervisor who will act as a Project guide for the student.


Scope of Work

The student is expected to carry out following activities in the project:

  • Prepare a synopsis and get it approved by the supervisor as assigned by the respective Institutes.

  • Undertake a detailed literature survey on the subject matter.

  • Make relevant data collection/observation.

  • Consult experts of the field.

  • Visit related organizations/institutions/industries.

  • Compile data in proper format.

  • Make proper conclusion/recommendations.

  • Prepare a Project Report.

  • The volume of the project-report should be ranging from 80-120 pages.

  • Obtain approval of Project Report by project guide

  • Submit four copies hard copies and one soft copy of the Project Report at the Institute, which shall forward it to the University.

  • Submission of the Project Report shall be prior to the date of the commencement of the Examinations for the Fourth Semester.

  • The date of the submission of the project report will be communicated to the Institutes by the University.


General Format of the Report

The project report should preferably be written in the following format:

  • Executive Summary

  • Introduction to topic

  • Research Methodology

  • Analysis and Findings of the study

  • Conclusions and Recommendations of the study

  • Bibliography

  • Appendices – to include questionnaire, if any


Examination and Evaluation

Project is to be treated as a paper of study of the Fourth semester comprising of 200 marks. The external assessment shall be done on the basis of the project report and Viva Voce. The student shall be required to make a Presentation & appear for a Viva Voce to the External Supervisor who would be appointed by the University.

The Project shall be evaluated by an External faculty for 200 marks and of which 100 marks will be allocated to the Written Report Content and Presentation and 100 marks for Presentation, Viva Voce and Open Defense.


The evaluation shall be made by the examiner on the following criteria:

For Written Report:

  • Relevance of topic and the study undertaken 30%

  • Theoretical depth and support 20%

  • Quality of work undertaken 30%

  • Preparation of Project Report 20%


For Presentation, Open Defense and Viva Voce:

  • Overall Personality And Presentation Skills 50%

  • Open Defense & Viva-Voce 50%


Specialisation Subjects for Semester –II, III, & IV

GROUP A: MARKETING MANAGEMENT


Paper I: Advertising & Integrated Marketing Communication

SECTION A

Unit I: Marketing Communication - Introduction to Marketing Communication Concept; Elements of Marketing Communications; Unifying the Appeal and the Message across the promotion-mix components.

Unit II: Integrated Marketing Communication - Role of IMC in Marketing and Brand Management; How Marketing Communication Work; Setting IMC objectives.

Unit III: Communication and Branding - Marketing Communications Functions, Brands, and Integrated Marketing Communication, Integrated Marketing Communication Partners and Industry, Organisations; Using Advertising and Promotion to Build Brands; Brands and Stakeholder Relationships; Basic Marketing Communication Strategies for Building Brands; Integrating the Brand Communication Process; Customer Brand Decision Making.

Unit IV: Research Methods and Application - Role and Relevance of Research in Communication; Types of Research and the Research Process; Advertising Research; Positioning Research, Target Market Research, Pre-test Research and Audience Research.

Unit V: Integrated Marketing Communication and Micro-Marketing - Segmenting, Targeting, and Positioning. Data-Driven Communication; fostering word-of-mouth; Opinion Leaders, Reference Groups

SECTION B

Unit VI: Creating, Sending, and Receiving Brand Messages-Integrated Marketing, Communication Creative Concept and Messages; Message Execution; Integrated Marketing Communication, Broadcast, Out-of-Home, Product Placement Media; Internet and e-Commerce Media; Integrated Marketing Communication Media Planning.

Unit VII: Sales Promotion in Integrated Marketing Communication-Consumer Sales Promotion and Packaging; Channel Marketing; Trade Sales Promotions and Co-Marketing; Personal Selling; Direct Marketing; Trade Shows, Events, Sponsorship and Customer Service.

Unit VIII: Advertising Concepts and Principles-Principles and Concept of Advertising; Evolution and History of Advertising; Relevance of Advertising in IMC-mix, Overview of the Advertising Scene in India; Social and Economic impact of Advertising; Account Management - Agency operations, Pitching Mechanism in Advertising, Client-Agency Interface and Advertising Budget

Unit IX: Public Relations and Corporate Communications-Public Relations Concepts and Principles, Theories of PR, Laws and Ethics in PR; Strategic PR management, Crisis Communication and Management, Principles and Concepts of Corporate Communications (CC), Emerging Market Scenario, Corporate Communications Strategies, Media Relations

Unit X: The Big Picture-Social, Legal and Ethical Issues in IMC; International Marketing Communication; Multicultural Marketing Communications; Effectiveness, Measurements, and Evaluations of Integrated Marketing Communication


Suggested Readings:

  1. Integrated Marketing Communications, Pickton, D. and Broderick, A. - Prentice Hall.

  2. Principles of Advertising and IMC, Duncan, Tom. - McGraw Hill.

  3. Using advertising and promotion to build brands, Blyth, J. –Pearson

  4. Advertising management by Jethwaney –Pub by Oxford.

  5. Building the Indian Brand, Kapoor –MacMillan

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