Masters Degree in Business Administration Examination

НазваниеMasters Degree in Business Administration Examination
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Suggested Readings

  1. A text book of environmental by K M Agrawal, P K Sikdar, S C Deb”, published by Macmillan

  2. Environment management by N K Uberoi”, published by Excel Books

  3. Environment management by Dr. Swapan Deb”, published by Jaico Publishing House.

  4. Environmental Management by S K Agrawal”, published by A.P.H. publishing Corporation.

  5. Environmental Studies by Rajagopalan- Pub. By Oxford.

Paper 4: Business Research


Unit I: Introduction - Meaning, Objectives and Types of research, Research Approach, Research Process, Relevance & scope of research in management.

Unit II: Research Design - Features of good Design, Types of Research Design, Basic principles of experimental Design, Use of advanced technology in Research Design, Role of Research analyst.

Unit III: Sampling Design - Steps in sample Design, Characteristics of a good sample Design, Probability & Non Probability sampling.

Unit IV: Measurement & scaling techniques - Errors in measurement. Test of sound measurement, Scaling and scale construction technique.

Unit V: Methods of data collection - Primary data – questionnaire and interviews; Collection of secondary data; Use of computer and Information technology in data collection.


Unit VI: Collection and Processing data - Field work, Survey Errors, Data coding; Editing and Tabulation.

Unit VII: Analysis of data - Analysis of Variance; Advanced Data Analysis Techniques- Factor Analysis, Cluster Analysis, Discriminant Analysis, Conjoint Analysis, Multi Dimensional Scaling.

Unit VIII: Testing of hypothesis - Procedure for hypothesis testing; Use of statistical techniques for testing of hypothesis.

Unit IX: Interpretation of data - Techniques of Interpretation, Report writing, Layout of a project report, preparing research reports.

Unit X: Research in management - General management, Small business innovation research (SBIR), Research in functional areas – marketing, finance, HR and Production, Software Application in SPSS.

A Survey based mini-project should be undertaken by the students to orient them about basics of research.

Suggested Readings:

  1. Zikmund : Business Research Methods, (Thomson Learning Books)

  2. Marketing Research, G C Beri third edition (McGraw Hill)

  3. Dwivedi – Research Methods in Behaviourial Science (Macmillan)

  4. Bennet, Roger : Management Research, ILO, 1993

  5. Salkind, Neil J. : Exploring Research, (Prentice – Hall, 1997)

Paper 5: Specialisation – I: Paper- I

Paper 6: Specialisation – I: Paper- II

Paper 7: Specialisation – II: Paper -I

Paper 8: Specialisation –II: Paper- II

Semester –III

Paper 1: Applied Operations Research


Unit I: Game Theory - Terminology, Game Models, Two Person Zero Sum Games and their Solutions, Graphical Method, Algebraic Method, Arithmetic Methods, Methods of Matrices.

Unit II: PERT/CPM I - Rules of Network Construction, Network Analysis (Forward Pass, Backward Pass, Critical Paths and Floats).

Unit III: PERT/CPM II - Resource Analysis and Allocation (Crashing), Probability in PERT, PERT vs. CPM.

Unit IV: Replacement I - Replacement Policies: Equipment Deteriorate Gradually, Time Value of Money Considered.

Unit V: Replacement II - Equipment Fail Suddenly (Group Replacement), Staff Replacement.


Unit VI: Sequencing - Introduction, Terminology & Assumptions, Processing ‘n’ jobs through 2, 3 and ‘m’ machines.

Unit VII: Simulation I - Introduction, Simulation Process, Monte Carlo Simulation, Generation of Random Numbers, Queuing Model [M/M/1: (/FCFS)], Simulation of Queuing System.

Unit VIII: Simulation II - Simulation of Inventory System, Simulation of Investment Problems, Advantages and Disadvantages of Simulation, Applications of Simulation.

Unit IX: Dynamic Programming - Concept, Dynamic Programming & Resource Allocation, Dynamic Programming vs. Linear Programming.

Unit X: Application of Computer in ORT - Introduction, Packages, Practical Use of these Packages.

Suggested Readings:-

  1. Introduction to Operations Research- Hillier & Liberman – McGraw Hill

  2. Quantitative Techniques in Management by N. D. Vohra – Tata McGraw Hill

  3. Operations Research - Paneersevam – Prentice Hall of India

  4. Operations Research – J. K. Sharma - McMillan

  5. Operations Research – Hira and Gupta – S. Chand & Co.

Paper 2: Entrepreneurial Development


Unit I: Entrepreneurship - Creativity and Innovation, Relationship with the Economic Development, Barriers to Entrepreneurship (Factors affecting Growth of Entrepreneurship), Theory of Achievement Motivation, McClelland’s Experiments, Women Entrepreneur’s.

Unit II: Entrepreneurship Trends - Strategic Management, Forms of Ownerships, Franchising, Mergers and Acquisitions, Types of Entrepreneurship, Career Planning, Choice of Entrepreneurship as a Career, Cases from Indian Industry.

Unit III: Business Idea - Identifying & Developing Entrepreneurial Potential, Business Ideas Generation Process, Evaluation of Business Idea.

Unit IV: Business Plan - The ED Cycle, Building the Business Plan, Venturing an Enterprise, Financial Considerations (Cash Flow Management, Financial Plan, Business Plan).

Unit V: Entrepreneurial Support Systems - Activities of SIDBI, EDI, NIESBUD, DIC, NABARD Government policy, Agency supporting entrepreneurial development Industrial estates.


Unit VI: Location and Layout Decisions - Location decisions for Manufacturing, Retail and Services Business, Layout and Design Considerations, Build, Buy or Lease Decisions.

Unit VII: Entrepreneurship in India - Entrepreneurship Development in India: Issues and Opportunities, Small-Scale Sector in India, The NGO Factor in EDP-INDIA Corporate Social Responsibility (CSR): NGO’s in India, Social Responsibility of Entrepreneurs, CSR.

Unit VIII: The Industry and Ancillarization Entrepreneurship & Industry, Ancillarization, Ancillarization in India, Ancillaries & Industrial Development, Ancillary Opportunities in different Economic Sectors: Agro Industries, Logistics, BPO, Banking and Finance, Sub-contracting System, Supplier Organization Network Global Aspect of Entrepreneurship.

Unit IX: Financial incentives - Backward area benefits, Schemes for educated unemployed, Fiscal incentives, Procurement of industrial equipment, marketing support.

Unit X: Entrepreneurial behaviour - Techno economics innovation and entrepreneurship, Socio-psychological factors influencing entrepreneurship development.

Suggested Readings:

  1. Entrepreneurship 6 th edition. Robert D Hisrich , Tata McGraw-Hill.

  2. Kuratko- Entrepreneurship – A Contemporary Approach, (Thomson Learning Books)

  3. Small-Scale Industries and Entrepreneurship. Desai, Vasant (2003). Himalaya Publishing House, Delhi.

  4. Chary – Business Gurus speaks ( Macmillan)

  5. S.S. Khanka – Entrepreneurial Development (S. Chand & Co.)

Paper 3: Strategic Management


Unit I: Strategic management - Introduction to strategic management, Strategic decision making, Strategic management process; Difference between Policy, Strategy and Tactics.

Unit II: Strategic Intent - Vision, Mission & goals, Preparation of Vision & Mission Statement; Organisational objectives, Hierarchy of objectives & strategies, setting of Objectives.

Unit III: Internal & Resource analysis - SWOT analysis, Resource analysis- a) Organisation capabilities & competitive advantage b) Value chain analysis; Concept of synergy -Core competency,

Competitive analysis - Interpreting the five forces model, Competitors analysis

Unit IV: External analysis - Environment analysis a)Components of External environment b)Components of Internal environment c)Environmental scanning. Industry Analysis a) A Framework for industry analysis b)Michael Porter’s Analysis c)Usefulness of industry analysis.

Unit V: Strategy Formulation (Case study) - Corporate level strategy: A) Growth-Concentration, Horizontal, Vertical, B) Diversification- Concentric, conglomerate. C) Expansion through Cooperation; Merger, Acquisitions, Joint ventures & strategic alliances D) Stability -Pause/proceed with caution, No change, Profit strategies. E) Retrenchment –Turnaround, Captive Company Strategy, Selling out Bankruptcy, Liquidation.


Unit VI: Business Level strategy & Functional level strategy - A) Business Level strategy- Competitive advantage, Low cost strategy, Differential strategy and Focus strategy, B) Functional level strategy - Operations strategy, Marketing strategy, Financial strategy, Human Resource strategy.

Unit VII: Portfolio Approach & analysis - a)Portfolio analysis, advantages & disadvantages, b)BCG Matrix c) General Electric’s Business Screen, d)Life cycle or Arthur D Little matrix, e) Balance scorecard.

Unit VIII: Global strategy - Reasons for globalization, Global expansion strategy, International Portfolio Analysis; Market entry strategy, International strategy & competitive advantage.

Unit IX: Strategic Implementation - 7 s framework- (separate variables in details), Strategic Business Unit (SBUS), Merits & Demerits of SBU; Leadership, Power & organisation culture.

Unit X: Strategic evaluation, Control & continuous Improvement - Establishing strategic evaluation & control; The quality imperative: continuous Improvement to build customer value, Fundamentals of Six sigma approach for continuous improvement.

Suggested Readings:

  1. Strategic Planning & Formulation of Corporate Strategy, V S Ramaswami, S Namaumari, Publication- Macmillan, India.

  2. Strategic Management ,9 th Edition – John A Pearce II, Richard B Robinson, Jr

Publication-Tata McGraw- Hill Publishing Company Limited, New Delhi.

  1. Crafting & executive strategy -14 th edition, Arthur A. Thompson Jr, A.J. Strickland III, Publication-Tata McGraw- Hill Publishing Company Limited, New Delhi.

  2. Management Policy & strategic Management – R.M. Srivastava Publication – Himalaya Publishing House.

  3. Global Strategic management – Kamel Mellahi, J. George Frynas, Paul Finlay Publication- Oxford University Press, New Delhi.

Paper 4: Business Ethics & Corporate Governance


Unit I: Ethics - An introduction, Concept of ethics, Values & Ethics – Meaning & Types of Values, Ethical Action–Morals, Morality, Moral development pyramid, Beliefs, Religiousness and Law.

Unit II: Ethical Decision Making - Normative Framework –Principle of personal benefit, Principle of Social Benefit, Principle of Neutralization, Categorical Imperative, Principle of Duty, Principle of Justice and Principle of Lawfulness. Approaches / Theories of ethics – Gandhian Approach, Friedman’s Economic theory, Kant’s Deontological theory, Mill & Bentham’s Utilitarianism theory, Aristotle’s Virtue based ethics and Narrative based ethics – Case studies on inspirational life stories of individuals.

Unit III: Business Ethics - Ethics in Business – Myth & Reality, The Indian Business scene, Ethical Concerns, LPG & Global trends in business ethics, Business ethics rating in India.

Unit IV: Organizational Ethics - Organizations& Organisation culture, Types of Organization, Corporate code of ethics – Formulating, Advantages, implementation Professionalism and professional ethics code.

Unit V: Business & Society - Business & its stakeholders, Social Responsibility – Concept of CSR, Public Policy approach & role of NGO, Environmental Ethics – concerns, issues & case studies.


Unit VI: Corporate Governance - Objectives , issues, features, Corporate Governance codes – Cadbury report, CII recommendations ,Corporate Governance for public sector, Corporate Governance & Investment – ethical investing, Insider trading, Case studies – Tata Finance, Enron case & UTI case.

Unit VII: Ethical Issues in Marketing - Introduction; Principles of Ethical Marketing; Ethical approaches to buyer- seller relationship; Ethics in Pricing; Ethics in product labeling and packing; Ethics in dealership decision; Ethics in promotion; Social and Ethical criticism of Advertising & Media, Ethics in Marketing research; Green Marketing; Alcohol and Tobacco Promotion.

Unit VIII: Ethical Issues in HRM - The Ethical Organisation in the Boundary less World Ethics in Recruitment and Selection, the Employment Interview, Nepotism. Occupational Testing and Psychometric Instruments: an Ethical Perspective; Ethics and Equality – Gender Bias, Sexual Harassment, Discrimination, Affirmative Action HRM and Employee Well-Being - Civil Liberties, Flexible Working Patterns, Presenteeism and the Impact of Long Working Hours on Managers, Dichotomy, Professional Loyalty The New Pay: Risk and Representation at Work; Conditions of Worth and the Performance Management Paradox; Employee Participation and Involvement.

Unit IX: Ethical Issues in IT - Ethical Issues in IT & ITES – Privacy, Accuracy, Accessibility, Property, Security Threats, Computer crimes & Preventing it, Software Piracy & Hacking, Internet Crimes & Computer Abuse, Ethics for IT Professionals & Its users. Ethics in Intellectual Property Rights, Designs, Patents, Trademarks, Copyrights.

Unit X: Ethical Issues in Industry - Ethical issues in Production management Services, Product Design, Features, Quality standards, Safety, Obligation to inform consumer, Ford Pintocase; Ethics Audit – Formal committees, Auditing Process.

Suggested Readings:

  1. Business Ethics – Concept & Practice - B. H. Agalgatti & R. P. Banerjee – (Nirali Publication)

  2. Ethics in Business & Management - R. P. Banerjee (Himalaya Publication)

  3. Business Ethics.  by Crane – Pub. By Oxford Press

  4. Corporate Governance & Business Ethics – (Text & Cases), U. C. Mathur, Macmillan India Ltd.

  5. Business Ethics, C S V Murthy, Himalaya Publishing House

Paper 5: Public System Management


Unit I: Introduction - Understanding the state of the economy, Government & public welfare, Concept of Public Goods & services, Concept of Public System, Role of Government in Public System, Types of Public system, Weaknesses & Issues of the Public System in India.

Unit II: Public Enterprise Management - Objectives and Roles of Public Enterprise, Organizational Forms and Working of the Board of Management, Public Enterprise Policy and Reform Measures, Marketing Problems of Public Enterprises; Cases: Western Coalfields Limited (WCL), MECL, MOIL and MSEB etc.
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Masters Degree in Business Administration Examination iconThe Associate of Arts degree in Business Administration gives students a broad knowledge of the fundamentals of business operations. It prepares students for

Masters Degree in Business Administration Examination iconMaster’s Degree Course in Business Administration (M. B. A)

Masters Degree in Business Administration Examination iconCourse Structure for Master’s Degree Course in Business Administration

Masters Degree in Business Administration Examination iconScheme of examination for b. Tech. Degree course seventh Semester Examination (Information Technology) (w e. f. 2004-2005)

Masters Degree in Business Administration Examination iconUndergraduate degree or Masters

Masters Degree in Business Administration Examination iconUndergraduate degree or Masters

Masters Degree in Business Administration Examination iconUndergraduate degree or Masters

Masters Degree in Business Administration Examination iconPeter N. Nemetz, Ph. D. Professor of Strategy and Business Economics Faculty of Commerce and Business Administration University of British Columbia Journal of International Business Education, 2003, in press. Revised May 11, 2003

Masters Degree in Business Administration Examination iconScheme of examination & syllabi for Bachelor / Master of Technology (Dual Degree)

Masters Degree in Business Administration Examination iconScheme of examination & syllabi for Bachelor / Master of Technology (Dual Degree)

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