Masters Degree in Business Administration Examination




НазваниеMasters Degree in Business Administration Examination
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Suggested Readings

  1. A text book of environmental by K M Agrawal, P K Sikdar, S C Deb”, published by Macmillan

  2. Environment management by N K Uberoi”, published by Excel Books

  3. Environment management by Dr. Swapan Deb”, published by Jaico Publishing House.

  4. Environmental Management by S K Agrawal”, published by A.P.H. publishing Corporation.

  5. Environmental Studies by Rajagopalan- Pub. By Oxford.


Paper 4: Business Research

SECTION A

Unit I: Introduction - Meaning, Objectives and Types of research, Research Approach, Research Process, Relevance & scope of research in management.

Unit II: Research Design - Features of good Design, Types of Research Design, Basic principles of experimental Design, Use of advanced technology in Research Design, Role of Research analyst.

Unit III: Sampling Design - Steps in sample Design, Characteristics of a good sample Design, Probability & Non Probability sampling.

Unit IV: Measurement & scaling techniques - Errors in measurement. Test of sound measurement, Scaling and scale construction technique.

Unit V: Methods of data collection - Primary data – questionnaire and interviews; Collection of secondary data; Use of computer and Information technology in data collection.

SECTION B

Unit VI: Collection and Processing data - Field work, Survey Errors, Data coding; Editing and Tabulation.

Unit VII: Analysis of data - Analysis of Variance; Advanced Data Analysis Techniques- Factor Analysis, Cluster Analysis, Discriminant Analysis, Conjoint Analysis, Multi Dimensional Scaling.

Unit VIII: Testing of hypothesis - Procedure for hypothesis testing; Use of statistical techniques for testing of hypothesis.

Unit IX: Interpretation of data - Techniques of Interpretation, Report writing, Layout of a project report, preparing research reports.

Unit X: Research in management - General management, Small business innovation research (SBIR), Research in functional areas – marketing, finance, HR and Production, Software Application in SPSS.


A Survey based mini-project should be undertaken by the students to orient them about basics of research.


Suggested Readings:

  1. Zikmund : Business Research Methods, (Thomson Learning Books)

  2. Marketing Research, G C Beri third edition (McGraw Hill)

  3. Dwivedi – Research Methods in Behaviourial Science (Macmillan)

  4. Bennet, Roger : Management Research, ILO, 1993

  5. Salkind, Neil J. : Exploring Research, (Prentice – Hall, 1997)


Paper 5: Specialisation – I: Paper- I

Paper 6: Specialisation – I: Paper- II

Paper 7: Specialisation – II: Paper -I

Paper 8: Specialisation –II: Paper- II

Semester –III


Paper 1: Applied Operations Research

SECTION – A

Unit I: Game Theory - Terminology, Game Models, Two Person Zero Sum Games and their Solutions, Graphical Method, Algebraic Method, Arithmetic Methods, Methods of Matrices.

Unit II: PERT/CPM I - Rules of Network Construction, Network Analysis (Forward Pass, Backward Pass, Critical Paths and Floats).

Unit III: PERT/CPM II - Resource Analysis and Allocation (Crashing), Probability in PERT, PERT vs. CPM.

Unit IV: Replacement I - Replacement Policies: Equipment Deteriorate Gradually, Time Value of Money Considered.

Unit V: Replacement II - Equipment Fail Suddenly (Group Replacement), Staff Replacement.

SECTION – B

Unit VI: Sequencing - Introduction, Terminology & Assumptions, Processing ‘n’ jobs through 2, 3 and ‘m’ machines.

Unit VII: Simulation I - Introduction, Simulation Process, Monte Carlo Simulation, Generation of Random Numbers, Queuing Model [M/M/1: (/FCFS)], Simulation of Queuing System.

Unit VIII: Simulation II - Simulation of Inventory System, Simulation of Investment Problems, Advantages and Disadvantages of Simulation, Applications of Simulation.

Unit IX: Dynamic Programming - Concept, Dynamic Programming & Resource Allocation, Dynamic Programming vs. Linear Programming.

Unit X: Application of Computer in ORT - Introduction, Packages, Practical Use of these Packages.


Suggested Readings:-

  1. Introduction to Operations Research- Hillier & Liberman – McGraw Hill

  2. Quantitative Techniques in Management by N. D. Vohra – Tata McGraw Hill

  3. Operations Research - Paneersevam – Prentice Hall of India

  4. Operations Research – J. K. Sharma - McMillan

  5. Operations Research – Hira and Gupta – S. Chand & Co.


Paper 2: Entrepreneurial Development

SECTION A

Unit I: Entrepreneurship - Creativity and Innovation, Relationship with the Economic Development, Barriers to Entrepreneurship (Factors affecting Growth of Entrepreneurship), Theory of Achievement Motivation, McClelland’s Experiments, Women Entrepreneur’s.

Unit II: Entrepreneurship Trends - Strategic Management, Forms of Ownerships, Franchising, Mergers and Acquisitions, Types of Entrepreneurship, Career Planning, Choice of Entrepreneurship as a Career, Cases from Indian Industry.

Unit III: Business Idea - Identifying & Developing Entrepreneurial Potential, Business Ideas Generation Process, Evaluation of Business Idea.

Unit IV: Business Plan - The ED Cycle, Building the Business Plan, Venturing an Enterprise, Financial Considerations (Cash Flow Management, Financial Plan, Business Plan).

Unit V: Entrepreneurial Support Systems - Activities of SIDBI, EDI, NIESBUD, DIC, NABARD Government policy, Agency supporting entrepreneurial development Industrial estates.

SECTION B

Unit VI: Location and Layout Decisions - Location decisions for Manufacturing, Retail and Services Business, Layout and Design Considerations, Build, Buy or Lease Decisions.

Unit VII: Entrepreneurship in India - Entrepreneurship Development in India: Issues and Opportunities, Small-Scale Sector in India, The NGO Factor in EDP-INDIA Corporate Social Responsibility (CSR): NGO’s in India, Social Responsibility of Entrepreneurs, CSR.

Unit VIII: The Industry and Ancillarization Entrepreneurship & Industry, Ancillarization, Ancillarization in India, Ancillaries & Industrial Development, Ancillary Opportunities in different Economic Sectors: Agro Industries, Logistics, BPO, Banking and Finance, Sub-contracting System, Supplier Organization Network Global Aspect of Entrepreneurship.

Unit IX: Financial incentives - Backward area benefits, Schemes for educated unemployed, Fiscal incentives, Procurement of industrial equipment, marketing support.

Unit X: Entrepreneurial behaviour - Techno economics innovation and entrepreneurship, Socio-psychological factors influencing entrepreneurship development.

Suggested Readings:

  1. Entrepreneurship 6 th edition. Robert D Hisrich , Tata McGraw-Hill.

  2. Kuratko- Entrepreneurship – A Contemporary Approach, (Thomson Learning Books)

  3. Small-Scale Industries and Entrepreneurship. Desai, Vasant (2003). Himalaya Publishing House, Delhi.

  4. Chary – Business Gurus speaks ( Macmillan)

  5. S.S. Khanka – Entrepreneurial Development (S. Chand & Co.)


Paper 3: Strategic Management

SECTION – A

Unit I: Strategic management - Introduction to strategic management, Strategic decision making, Strategic management process; Difference between Policy, Strategy and Tactics.

Unit II: Strategic Intent - Vision, Mission & goals, Preparation of Vision & Mission Statement; Organisational objectives, Hierarchy of objectives & strategies, setting of Objectives.

Unit III: Internal & Resource analysis - SWOT analysis, Resource analysis- a) Organisation capabilities & competitive advantage b) Value chain analysis; Concept of synergy -Core competency,

Competitive analysis - Interpreting the five forces model, Competitors analysis

Unit IV: External analysis - Environment analysis a)Components of External environment b)Components of Internal environment c)Environmental scanning. Industry Analysis a) A Framework for industry analysis b)Michael Porter’s Analysis c)Usefulness of industry analysis.

Unit V: Strategy Formulation (Case study) - Corporate level strategy: A) Growth-Concentration, Horizontal, Vertical, B) Diversification- Concentric, conglomerate. C) Expansion through Cooperation; Merger, Acquisitions, Joint ventures & strategic alliances D) Stability -Pause/proceed with caution, No change, Profit strategies. E) Retrenchment –Turnaround, Captive Company Strategy, Selling out Bankruptcy, Liquidation.

SECTION – B

Unit VI: Business Level strategy & Functional level strategy - A) Business Level strategy- Competitive advantage, Low cost strategy, Differential strategy and Focus strategy, B) Functional level strategy - Operations strategy, Marketing strategy, Financial strategy, Human Resource strategy.

Unit VII: Portfolio Approach & analysis - a)Portfolio analysis, advantages & disadvantages, b)BCG Matrix c) General Electric’s Business Screen, d)Life cycle or Arthur D Little matrix, e) Balance scorecard.

Unit VIII: Global strategy - Reasons for globalization, Global expansion strategy, International Portfolio Analysis; Market entry strategy, International strategy & competitive advantage.

Unit IX: Strategic Implementation - 7 s framework- (separate variables in details), Strategic Business Unit (SBUS), Merits & Demerits of SBU; Leadership, Power & organisation culture.

Unit X: Strategic evaluation, Control & continuous Improvement - Establishing strategic evaluation & control; The quality imperative: continuous Improvement to build customer value, Fundamentals of Six sigma approach for continuous improvement.


Suggested Readings:

  1. Strategic Planning & Formulation of Corporate Strategy, V S Ramaswami, S Namaumari, Publication- Macmillan, India.

  2. Strategic Management ,9 th Edition – John A Pearce II, Richard B Robinson, Jr

Publication-Tata McGraw- Hill Publishing Company Limited, New Delhi.

  1. Crafting & executive strategy -14 th edition, Arthur A. Thompson Jr, A.J. Strickland III, Publication-Tata McGraw- Hill Publishing Company Limited, New Delhi.

  2. Management Policy & strategic Management – R.M. Srivastava Publication – Himalaya Publishing House.

  3. Global Strategic management – Kamel Mellahi, J. George Frynas, Paul Finlay Publication- Oxford University Press, New Delhi.


Paper 4: Business Ethics & Corporate Governance

SECTION A

Unit I: Ethics - An introduction, Concept of ethics, Values & Ethics – Meaning & Types of Values, Ethical Action–Morals, Morality, Moral development pyramid, Beliefs, Religiousness and Law.

Unit II: Ethical Decision Making - Normative Framework –Principle of personal benefit, Principle of Social Benefit, Principle of Neutralization, Categorical Imperative, Principle of Duty, Principle of Justice and Principle of Lawfulness. Approaches / Theories of ethics – Gandhian Approach, Friedman’s Economic theory, Kant’s Deontological theory, Mill & Bentham’s Utilitarianism theory, Aristotle’s Virtue based ethics and Narrative based ethics – Case studies on inspirational life stories of individuals.

Unit III: Business Ethics - Ethics in Business – Myth & Reality, The Indian Business scene, Ethical Concerns, LPG & Global trends in business ethics, Business ethics rating in India.

Unit IV: Organizational Ethics - Organizations& Organisation culture, Types of Organization, Corporate code of ethics – Formulating, Advantages, implementation Professionalism and professional ethics code.

Unit V: Business & Society - Business & its stakeholders, Social Responsibility – Concept of CSR, Public Policy approach & role of NGO, Environmental Ethics – concerns, issues & case studies.

SECTION B

Unit VI: Corporate Governance - Objectives , issues, features, Corporate Governance codes – Cadbury report, CII recommendations ,Corporate Governance for public sector, Corporate Governance & Investment – ethical investing, Insider trading, Case studies – Tata Finance, Enron case & UTI case.

Unit VII: Ethical Issues in Marketing - Introduction; Principles of Ethical Marketing; Ethical approaches to buyer- seller relationship; Ethics in Pricing; Ethics in product labeling and packing; Ethics in dealership decision; Ethics in promotion; Social and Ethical criticism of Advertising & Media, Ethics in Marketing research; Green Marketing; Alcohol and Tobacco Promotion.

Unit VIII: Ethical Issues in HRM - The Ethical Organisation in the Boundary less World Ethics in Recruitment and Selection, the Employment Interview, Nepotism. Occupational Testing and Psychometric Instruments: an Ethical Perspective; Ethics and Equality – Gender Bias, Sexual Harassment, Discrimination, Affirmative Action HRM and Employee Well-Being - Civil Liberties, Flexible Working Patterns, Presenteeism and the Impact of Long Working Hours on Managers, Dichotomy, Professional Loyalty The New Pay: Risk and Representation at Work; Conditions of Worth and the Performance Management Paradox; Employee Participation and Involvement.

Unit IX: Ethical Issues in IT - Ethical Issues in IT & ITES – Privacy, Accuracy, Accessibility, Property, Security Threats, Computer crimes & Preventing it, Software Piracy & Hacking, Internet Crimes & Computer Abuse, Ethics for IT Professionals & Its users. Ethics in Intellectual Property Rights, Designs, Patents, Trademarks, Copyrights.

Unit X: Ethical Issues in Industry - Ethical issues in Production management Services, Product Design, Features, Quality standards, Safety, Obligation to inform consumer, Ford Pintocase; Ethics Audit – Formal committees, Auditing Process.


Suggested Readings:

  1. Business Ethics – Concept & Practice - B. H. Agalgatti & R. P. Banerjee – (Nirali Publication)

  2. Ethics in Business & Management - R. P. Banerjee (Himalaya Publication)

  3. Business Ethics.  by Crane – Pub. By Oxford Press

  4. Corporate Governance & Business Ethics – (Text & Cases), U. C. Mathur, Macmillan India Ltd.

  5. Business Ethics, C S V Murthy, Himalaya Publishing House


Paper 5: Public System Management

SECTION A

Unit I: Introduction - Understanding the state of the economy, Government & public welfare, Concept of Public Goods & services, Concept of Public System, Role of Government in Public System, Types of Public system, Weaknesses & Issues of the Public System in India.

Unit II: Public Enterprise Management - Objectives and Roles of Public Enterprise, Organizational Forms and Working of the Board of Management, Public Enterprise Policy and Reform Measures, Marketing Problems of Public Enterprises; Cases: Western Coalfields Limited (WCL), MECL, MOIL and MSEB etc.
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