Masters Degree in Business Administration Examination




НазваниеMasters Degree in Business Administration Examination
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Paper 2: Foundation Course in Marketing Management

SECTION A

Unit-I: Concepts & Application - Core Concepts of Marketing, Company Orientation towards Market place, New Concepts – E Business, Relationship Marketing; Database Marketing, Functional areas of Marketing.

Unit-II: Marketing Plan - Steps in the Marketing Process, Nature and contents of a marketing plan, marketing mix. Scanning the Marketing environment; Marketing Research & Demand Forecasting

Unit-III: Analyzing the Market - Segmenting, Targeting, Positioning and Repositioning; Analyzing Buying Behaviour, Analyzing Competition.

Unit-IV: Product Management - Meaning of product, product classification, product levels, product policies, Product life cycle and new product development, Branding & packaging.

Unit-V: Pricing Strategies - Pricing objectives, methods and pricing policies; adopting the price; Initiating and responding to price changes.

SECTION B

Unit-VI: Marketing Communication - Understanding the communication process, Managing advertising; Sales promotion, Public relations and direct marketing.

Unit-VII: Distribution Strategy - Channel design and management, Channel dynamics and market logistics, Channels of distribution, Types of channels, Importance of Retailing and wholesaling.

Unit-VIII: Marketing of Services - Nature, Characteristics and Classification of services, Strategies in service marketing, Importance and future of service marketing.

Unit-IX: Relationship Marketing & E-business - New issues – E-Business, Relationship marketing; Globalization, Consumerism, Legal issues and ethics.

Unit-X: Monitoring and Controlling Marketing Efforts - Evaluating results of marketing strategies implementation and plans, Need and importance of Marketing control, Types of controlling- Operating control, Strategic control, Marketing audit.


Suggested Readings

  1. Marketing Management – Planning, Implementation and Control – V. S. Ramaswamy and S. Namakumari - McMillan

  2. Marketing Management - P. Kotler - Prentice Hall Inc

  3. Marketing Management – Rajan Saxena - Tata McGraw-Hill

  4. Introduction to Marketing Management by Adrian Palmer – Oxford University Press.

  5. Basic Marketing 15th edition by William D Perreault R, - Tata McGraw-Hill


Paper 3: Foundation Course in Human Resource Management

Unit I: The Strategic Role of HRM - Nature, scope, objectives, importance and functions, Human resource as an asset in organization, Evolution of the concept of HRM, Human resource management in India; human resource management in dynamic environment – External & Internal Environment Systems approach to HRM, Strategic HRM, Strategic roles of HR manager, Qualities of HR Manager.

Unit II: Job Analysis & Design - Job Analysis – Meaning, Uses, Process and methods of collecting data for job analysis, Competency approach to job analysis, Job Description, Job Specifications & Role Analysis, Factors affecting Job Design, Techniques of Job Design, Cases and Exercises in understanding Job Analysis.

Unit III: Human Resources Planning & Recruitment Policy - Human Resources Planning; Need for Human Resources Planning; Process of Human Resources Planning; Human Resource Planning System; Responsibility for Human Resource Planning. Framework for Procurement; Recruitment Policy; Factors Affecting Recruitment; Sources of Recruitment; Recruitment Practice in India; The Problem of The ‘Sons of The Soil’; Assessment of The Recruitment Programme, Global Staffing – Expatriation, Inpatriation , Flexpatriation.

Unit IV: Selection, Induction & Placement - Selection Process, New tools /Methods of selection – Interviews, Tests and assessment of effectiveness of selection tools. Induction Programme, Problems in Induction, Requisites of effective Induction, Typical Induction Programme – Do’s & Don’ts, Placement – Internal Mobility, Transfers, Employee Separations.

Unit V: Employee Growth & Development Training - Introduction of Training; Objectives and Importance of Training; Training Needs Identification. Organization Analysis; Task Analysis; Man Analysis; Training Areas Identified by Trainers; Responsibility for Training; Training Organization; Lead Time Planning; Types and Techniques of Training and Development; Objectives of Training Methods; Classification of Training Methods/Techniques; Training by Supervisors; Need and Importance of Management Development; Evaluation of Training; Reasons of Training Failure; Improving Effectiveness of Training.

SECTION B

Unit VI: Performance Appraisal - Nature, Objectives, limitations–various methods – Modern & Traditional, Multiple Person Evaluation Methods; Performance Tests & Field Review Techniques; Appraisal, Praise and Recognition; Rewards and Incentives; Promotions. HR Records, MIS HR Reports, HR Formats – Personnel Files, Attendance, Leave, Medical Records.

Unit VII: Compensation Management - Wage & Salary Administration-Introduction; Wage & Salary Administration; Theories to Determine the Wages; Classification of Wages; Machinery for Fixing Wages; Job Satisfaction, Job Evaluation; Objectives of Job Evaluation; Job Evaluation Methods; Advantages and Limitations of Job Evaluation.

Unit VIII: Employee Benefits & Incentives - Employee Benefits: Meaning, Types of Benefits & Services, Principles of Fringes, Guidelines to make benefit programme more effective; Incentive Payments : Incentive Plans, Individual Incentives, Group Base Incentive Plan, Organization wide Incentive Plans, Other Incentive schemes, Guidelines for PFP( pay for performance) systems.

Unit IX: Employee Welfare & Social Security - Employee Welfare: Importance, Agencies, Types & statutory provisions; Social Security: Introduction, Types, Social security measures / labour law provisions in India; Health & Safety: Legal provisions regarding Health & safety, Measures to promote Health & Safety, Employee Assistance Programmes, Effective safety management.

Unit X: HR Records & Research & Issues - HR Records Keeping– Process, Methods (Manual / Computerized), Types & Importance. HR Research – Areas of research, Methods of conducting Research , Uses and Importance HR Issues – Causes & Impact of : Employee Turnover, Absenteeism, Attrition & Retention, Talent Management.


Suggested Readings

  1. A Text book of Human Resource Management – C. B. Mamoria & S. V. Gankar. Publication - Himalaya Publishing House

  2. Personnel and human Resource management - Text & cases, P Subba Rao, Publication - Himalaya Publishing House

  3. Human resource Management – P. Jyothi, Publication – Oxford University Press.

  4. Human Resource Management , Ninth Edition, R.Wayne Mondy, Robert M, Noe, Publication- Pearson Education

  5. Human Resource and Personnel Management – Text and cases, K. Aswathappa, Publication - McGraw- Hill Publishing co. ltd.


Paper 4: Foundation Course in Information Technology Management

SECTION-A

Unit I: Introduction to Computers - Generation of Computers, Block Diagram, Working of Computer, Hardware and Software, Programming and Flow Charts concepts, Operating systems (MSDOS, Windows, UNIX, Linux), Networking concepts.

Unit II: Working with Computers - Introduction to Word, Excel, PowerPoint, Internet and Web (Working with Google, Yahoo, Rediff, Amazon, e-bay etc.)

Unit III: Multimedia - Introduction, Components of Multimedia: Graphics, Audio & Animation, Using Multimedia at Home, Business, Education and Entertainment, Applications in Games and Animation Industry.

Unit IV: Introduction to HTML - Basics, Text, Lists, Images, Links, Backgrounds, Tables, Frames, Forms, Meta-tags and Hexa-colors, Preparing simple web pages.

Unit V: IT Consulting – Basic concepts of business, strategy and operation; Business / Strategic Consulting: Reengineering, BPR; Operations Consulting: domain knowledge concept, domain-consulting; Cases: McKinsey, AT Kearney etc.

SECTION-B

Unit VI: IT Enabled Services (ITES) – Processes, Outsourcing Function, Call Centers; BPO’s: Captive BPO’s (GE and Dell) and Third Party BPO’s (Infosys BPO, Wipro BOP, Mphasis, Progeon, WNS, Daksh and EXL etc); KPO’s: Processes and Domain Expertise.

Unit VII: Software Engineering: SDLC: Concepts and Life Cycle, Software Testing: fundamentals and terminology; Software Quality fundamentals, Software Project Management.

Unit VIII: Enterprise Resource Planning – Concept, History, ERP Packages, Advantages and Limitations.

Unit IX: Information Security - Importance, Malicious Programs: Virus, Trojans, Worm, Logic Bomb, Antivirus: Norton, CA-eTrust, Symantec, McAfee; Cryptography and Data Encryption, Firewall, Hacking, Cyber Law’s Basics.

Unit X: Trends in IT – Definitions, Conceptual Understandings and Applications of Data Mining, Data Warehousing, Knowledge Management, e-Commerce, e-Learning, e-Business and e-Governance.


Note: Students are expected to attain Working knowledge of relevant topics in Unit –II, III, IV and IX through live laboratory sessions.


Suggested Readings:

  1. Management Information systems. By M. Jaiswal – (Oxford)

  2. Oz- Management Information Systems 3rd Edn. ( Thomson Learning Books)

  3. Harry – Information & Management Systems (A.H. Wheeler)

  4. A.K. Gupta - Management Information System (S. Chand & Col)

  5. D. Yeats – System Analysis and Design ( Macmillan)


Paper 5: Foundation Course in Accounting

SECTION –A

Unit –I: Introduction - Meaning, Scope and importance of Financial Accounting. Financial Accounting - concepts and conventions, classification of accounts, Rules and principles governing Double Entry Book-keeping system.

Unit –II: Accounting Books & Record - Meaning, Preparation of Journal, Ledger & Trial balance.

Unit III: Final Account of Joint Stock Companies - Final Accounts of Joint Stock Companies – contents, and preparation of Trading and Manufacturing, Profit and Loss Account, Profit and Loss Appropriation Account and Balance sheet with adjustment.

Unit IV: Analysis and Interpretation of Financial Statements - Meaning of financial statements, objective, utility and limitations of financial analysis, Types of financial analysis, tools and techniques of analysis, Funds Flow Analysis and Cash Flow Analysis:-concept, Simple problems on preparation of funds flow statement and cash flow statement.

Unit V: Ratio Analysis - Ratio Analysis - classification of various ratios, Reading the balance sheet and other financial data to comment on the financial soundness of the firm.

Section -B

Unit –VI: Decision Making Techniques - Management Accounting for Decision Making and Control; Cost Volume Profit Analysis; EVA and Performance Measurement.

Unit –VII: Performance Evaluation Techniques - Introduction to Budgeting and Budgetary Control; Classification of Budget; Problems on Flexible and Cash Budgets; Responsibility Accounting.

Unit –VIII: Cost Accounting - Objectives, Classification of Cost, Preparation of statement of cost, Quotations, Reconciliation of Cost & Financial accounts, Process costing, Marginal Costing, Operating / Service Costing, Contract Costing

Unit IX: New Approaches for Planning and Implementation of Control Systems - Overview, The nature and scope, Factors affecting MCS, Strategic Planning and Controls for differentiated situations

Unit X: Applications - Overview of Control in Banking and Non banking finance, Service Industry, Transnational Companies, Project management and PSE.


Suggested Readings

  1. Financial, Cost and Management Accounting, Dr.P.Periasamy,2nd Edition, Himalaya Publishing House

  2. Management Control System by Sekhar, TMH ,New Delhi

  3. Advanced Accounts Volume II By M.C. Shukla, T.S. Grewal, S.C. Gupta S. Chand and company, New Delhi.

  4. Management Accounting, Principles& Practice by Sharma R.K& Gupta S.K.

  5. Management control System by Robert N.Anthony, TMH, New Delhi


Paper 6: Quantitative Decision Making

SECTION A

Unit I: Measures of Central Tendency - Arithmetic Mean, Median, Mode, Comparison of Mean, Median and Mode.

Unit II: Measures of Dispersion - Range, Quartile Deviation, Mean Deviation, Standard Deviation, Relative Dispersion: Coefficient of Variance.

Unit III: Regression and Correlation Analysis - Regression: Method of Least Squares, Regression Coefficient, Standard Errors of Estimate. Correlation: Types, Graphical and Algebraic Method, Coefficient of Determination, Rank Correlation.

Unit IV: Time Series Analysis and Forecasting - Components of Time Series, Trend, seasonal variation, cyclic variation and irregular variation, Forecasting.

Unit V: Matrices and Markov Chains - Matrices: Concepts, Laws, Addition, Multiplication using Matrices, Inverse of Matrix, Markov Chains and its application.

SECTION B

Unit VI: Introduction to Operations Research - Definition, Characteristics, Model, Phases, Indian Companies using Operations Research Techniques, Future Scope of Operations Research Industry, Quantitative Approach to Decision Making.

Unit VII: LPP - Graphical Method - Assumptions, Formulation and Solution by Graphical Method: Feasibility Region, Unboundedness, Infeasibility, Multiple Optimum Solutions.

Unit VIII: LPP - Simplex Method - Formulation and Construction of Initial Basic Table by Simplex Method and its interpretation, Theoretical Concept of Duality and Sensitivity.

Unit IX: LPP – Transportation - Formulation and Solution by North West Corner Rule (NWC), Least Cost Method (LCM) and Vogel’s Approximation Method (VAM); Optimization by Modified Distribution Method (MODI).

Unit X: LPP – Assignment - Formulation and Solution.

Suggested Readings:-

  1. Business Statistics, G. C. Beri (TMH)

  2. Quantitative Techniques in Management, N. D. Vohra (TMH)

  3. Quantitative Methods For Business, Anderson ( Thomson Learning Books)

  4. Statistical methods, S.P. Gupta ( S Chand)

  5. Levin Richard & Rubin David – Statistics for Management (Prentice Hall of India)


Paper 7: Business Legislation

SECTION A

Unit I: Administration of law & legal system in India - Introduction to legal aspects of Business in general; Freedom of Trade, Profession and Occupation (Constitutional Provisions).

Unit II: The Companies Act (1956) - Definition & characteristics of a company, Company distinguished from partnership, Kinds of Companies, Provisions relating to incorporation, lifting the Corporate Veil.

Unit III: Memorandum of Association, Doctrine of ultra-vires, Articles of Association, Doctrine of indoor management & constructive notice, Concept of Prospectus.

Unit IV: Role & duties of promoter, Shares and Debentures – natures, kinds, transfer and transmission; Directors – Powers, position and duties.
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