Lewis editorial, events & promotional calendar




НазваниеLewis editorial, events & promotional calendar
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January 2013 LEEP
Calendar Single


LEWIS EDITORIAL, EVENTS
& PROMOTIONAL CALENDAR




Created by Laura Dawn Lewis

Copyright © 2012-2013 LEEP PUBLISHING, All Rights Reserved
Published by LEEP Publishing & IM Press, Inc.


4320 S. Centinela Avenue, Suite 202
Los Angeles, California 90066
(310) 594-3728


Smashwords Edition
ISBN: 9781476442013



LEEP Calendar
ISBN: 978-1476136271 Digital
ISBN-13: 978-1478283157; ISBN-10: 1478283157
ISBN-13: 978-1478134992; ISBN-10: 1478134992



This publication is designed to provide competent and reliable information regarding the subject matter covered. However, it is sold with the understanding that the author and publisher are not engaged in rendering legal, financial, or other professional advice. The author and publisher specifically disclaim any liability that is incurred from the use or application of the contents of this book.

The information herein is based upon information available prior to July 20, 2012.The information herein is based upon information available prior to June 30, 2012.

Cover Design by Laura Dawn Lewis

www.LEEPCalendar.com

www.PRPlanningCalendar.com

www.CouplesCompany.com

www.Linkedin.com/in/lauradawnlewis

Twitter: @promoCalendar

For my sister
and my best friend,
Cathleen.


TABLE OF CONTENTS

14-MONTH CALENDAR

HOW TO USE THE LEEP

INTRODUCTION

ALPHABETICAL LISTING
with URLS A-Z


CHRONOLOGICAL LISTINGS

LISTING BY CATEGORY

ALCOHOL & DRUGS

ANIMALS, INSECTS,
FISH & BIRDS


ANNIVERSARIES
& HISTORICAL


AUSTRALIA

BUDDHISM

CANADA

CAREER

CHILDREN

CHINA & JAPAN

CHRISTIAN

CULTURE

EDUCATION

ENTERTAINMENT

ENVIRONMENT
& THE OUTDOORS


EUROPE

FAMILY & FRIENDS

FINANCIAL, INCOME
& INVESTMENT


FOOD

HEALTH

HINDU

HOBBY

INDUSTRY

LEGAL INDUSTRY
& RULINGS


INTERNATIONAL

JEWISH

LIFESTYLE EVENTS

MEDIA INDUSTRY

MEN

MEXICO & BRAZIL

MILITARY EVENTS
& ACTIONS


MOON PHASES
& Eclipses


MUSIC

MUSLIM

POLITICAL

RELIGION

REAL ESTATE
& CONSTRUCTION


RETAIL

ROMANCE, SEXUALITY
& LOVE


SAFETY & SECURITY

SCIENCE

SILLY

SOUTH AFRICA

SPORTS

TECHNOLOGY
& COMMUNICATIONS


TRANSPORTATION

TRAVEL

UNITED KINGDOM
& IRELAND


WOMEN

ABOUT THE AUTHOR

ADDITIONAL PRODUCTS
BY AUTHOR


Websites

Client Books

_____________________



14-months at a Glance

______________



HOW TO USE THE LEEP

This is an abridged version of the 2013 LEEP Calendar. It covers the month of January 2013 and includes most sections from the full LEEP Calendar.

EVENT PLANNING

Many dates in this calendar lend themselves to creative and fun events. International Pillow Fight Day for example, is an international phenomenon with YouTube. Creative marketers leverage these events into a viral social media campaign. Others create a venue for cross-promotion with non-competing industries.

If your community is lucky enough to have a large population of one or more ethnic groups, use The LEEP to avoid planning a promotion, event, fund-raising or activity on a day or week with religious or cultural observances. Doing often results in low attendance due to family, religious or cultural obligations.

Other events like the Super Bowl and the Academy Awards function as national holidays in the United States due to their cultural significance, just as World Cup playoffs are elsewhere in the world. Unless the event you’re planning ties into the date, you may want to pick the following week for its celebration.

JOURNALISM & BLOGGING

As a blogger or journalist you’ll appreciate how easy The LEEP makes your job in identify stories you wouldn’t have thought of.

With the inclusion of source URLs this year, The LEEP saves you time researching the source of an event. When the source is unavailable, URLs provide background and historical data and/or further story ideas. The LEEP includes key news events from the past year to facilitate follow-up stories as their anniversaries approach.

Journalists and Bloggers:

a) Use this calendar to plan features around topics that fit your market;

b) Discover traditions you may not know exist;

c) Identify issues currently or due to receive extra attention;

d) Spot potential trends;

e) Use it for little trivia notations and ‘Did you know?’ embellishments;

f) Create a sense of urgency and unique proposition for reaching difficult sources;

g) Collect additional facts on that topic for future stories.


MARKETING

In the hands of a master marketer, whether sales, public relations or advertising, The LEEP is a revenue generating powerhouse. There are at least 29 platforms for generating revenue from marketing. The LEEP is instrumental in the majority of these and throughout the year we’ll cover each of the 29 Platforms within The LEEP blog to further stimulate your creativity.

Marketing, Advertising and Public Relations:

a) Use it to generate more revenue.

If an organization has set aside a specific month, day or week, find out if additional co-op dollars are available from manufactures to capitalize upon that event. Check with the regional managers of companies and organizations that are affected by the special event. Often they will have funds set aside to increase awareness that you can use to develop a promotion or event dovetailing with the national or international event.

b) Use the calendar for advertising and promotional planning with agencies and individual companies.

Most marketing is planned 6-18 months in advance. Traditionally, fiscal years begin in September and budgets are finalized in July and August for the next year. The heightened awareness surrounding events due to a PR push will make their products/services more desirable during that time.

c) Use it to bring in new advertisers.

The calendar is a tremendous ice-breaker for new business development and a great strategy for securing that first meeting.

d) Use it to plan your own PR push for new products and services.

For example, if you are releasing a book on diabetes, October and November have several weekly, daily and monthly events designed to bring awareness to the public about diabetes maintenance, treatment, avoidance and living with the disease. This would be the ideal time to plan a book tour.

e) Use it for networking.

You’ll never be short of interesting small talk subjects at business or social networking events again. The LEEP is full of “Did you knows...” and conversation starters.

f) Use it to save money.

By planning campaigns that synergize with a national or international public relations/marketing push, you expand the ad budget, reach and penetration by piggy-backing on the efforts of others.

g) Use it to save time.

Thousands of hours have gone into creating The LEEP so that you can find what you need in five minutes or less. The URLs now make it easy for you to begin researching the event, saving you minutes and often hours of tedious frustration. Bottom line? Your LEEP pays for itself in its first use.

EDUCATION

As a teacher, professor or home-schooler, you’ve got one of the hardest jobs in the world. Both entertainer and instructor, anything that can make a lesson more interesting makes your job easier. The LEEP allows you to inject current events, culture and historical facts into your everyday lessons. For example, did you know the Tooth Fairy legend originated in the Arabian Peninsula during the 13th Century? Or that sunglasses were first worn in China over 1,000 years ago, but it wasn’t until 1919, Hollywood and the popularity of them with movie stars that this invaluable accessory became an accepted necessity?

The LEEP is full of little gems like this, noted with the year (2012) in parenthesis. If the date is an anniversary, it’s listed under Anniversaries. Otherwise the date denotes the year that invention, person, food or object came into being. Use the URL links in the Alphabetical portion of the calendar to explore each event and its meaning.

Teachers and Educators:

a) Use it for history.

Many of the days mark historic events that impact how we live today

b) Use it to foster creativity.

Have the students come up with ways to acknowledge a specific day like ‘Do a Grouch a Favor Day’, ‘Random Acts of Kindness Day’ or ‘Incredible Kid Day’

c) Use it to engage curiosity.

International Literacy Day

d) Use it to explore other cultures and traditions.

What is Diwali and how is it celebrated?

e) Use it to learn about global issues.

World Indigenous Peoples Day


This is a calendar of ideas. Each year we’ll add more events and points of interest. There are thousands of special weeks and days. The 2014 LEEP Calendar will be available late spring 2013.

INTRODUCTION TO THE LEEP

During my years of media sales I used a crude version of this book to gain access to new accounts, persuade agencies to spend more money with my media, position myself as the go-to media rep for innovative ideas, get appointments with VITO and ultimately drive more sales into my client’s hands and commissions into my own pocket. When you work on 100% commission, you need every advantage. The LEEP gives you that. It worked so well, I was able to leave sales and start my own company.

Now as a publisher, writer and freelance marketing consultant, knowing when many of these events are occurring allows me to draw traffic to our website through timely articles capitalizing on keyword searches without getting penalized by new filters and algorithms. Many of the keywords associated with these events skyrocket in the weeks prior, producing increased traffic leading up to and during the promotions. The LEEP allows you to create content people will be looking for...before they know they’re going to be looking for it.

USING THE LEEP TO COMPETE

Using The LEEP Calendar, you can assign timely stories/topics your columnists, bloggers and link builders without sacrificing content, quality or focus. Integrate keywords and promotional events into your social media strategy, marketing and PR. Position products to play upon various upcoming events complimentary to your target market.

Product development, distribution and retail divisions use The LEEP calendar to pinpoint the most opportune time for product releases, channel incentives and sales promotions.

The international nature of The LEEP, specifically with its comprehensive guide to religious holidays provides a cultural connection with markets around the world, and a summary of the promotions they’re running.

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