А. В. Федоров Медиаобразование




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А.В.Федоров


Медиаобразование:

социологические опросы


Alexander Fedorov


Media Education:

Sociology Surveys


Федоров А.В. Медиаобразование: социологические опросы. Таганрог: Изд-во Кучма, 2007. 228 с.


Fedorov, Alexander. Media Education: Sociology Surveys. Taganrog: Kuchma Publishing House, 2007. 228 p.


ISBN 978-5-98517-054-2


В книгу включены резуальтаты анализа социологических опросов по теме медиаобразования и медийного влияния на аудиторию.


This book includes the results of sociology surveys about media education and media influence.


© Alexander Fedorov.


Исследования, положенные в основу настоящего издания, выполнены при поддержке: гранта РГНФ N 01-06-00027а, гранта Президента Российской Федерации для поддержки ведущих научных школ (рук. ведущей научной школы РФ – д.п.н., профессор А.В.Федоров. Грант № НШ-657.2003.6), гранта программы индивидуальных исследований Фонда Джона и Кэтрин МакАртуров (грант N 03-77894-000-GSS), гранта Аналитической ведомственной целевой программы «Развитие научного потенциала высшей школы» (2006-2008) Министерства образования и науки Российской Федерации. Проект РНП.21.3.491 - «Развитие критического мышления и медиакомпетентности студентов педагогического вуза в рамках специализации «Медиаобразование» (гос. регистр. № 03.13.30).


Creation of this text was supported by:

Russian Foundation for Humanities (RGNF), grant N 01-06-00027а; Council of the President of the Russian Federation for the Leading Research Groups of Russia (the leader of the project is Prof. A.Fedorov, grant NSH-657.2003.6), the Program of Individual Research of The John and Catherine MacArthur Foundation (grant N 03-77894-000-GSS) and grant of the analytical departmental special-purpose program “Development of the Academic Potential of Higher Education” (2006-2008) of the Ministry of Education and Science of the Russian Federation (Project RNP 21.3.491- “The Development of Critical Thinking and Media Literacy of Students in a Pedagogical Institute in the Framework of the Specialization “Media Education” (03.13.30). .


Рецензенты:

В.В.Гура, кандидат педагогических наук, профессор,

Л.В.Усенко, доктор искусствоведения, профессор


© Федоров Александр Викторович, Alexander Fedorov 2007.


Содержание/Content



1.

Media Education/Literacy: The Analyze of Experts’ Opinions

4

2.

Медиаобразование и медиаграмотность: анализ мнений экспертов

17

3.

Condition of Media Education Around the World: Analyze of Experts’ Opinions

33

4.

Состояние медиаобразования в мире: мнения экспертов

65

5.

The Development of Media Education in Modern Russia: Experts’ Discussion

103

6.

Состояние медиаобразования в России: дискуссия экспертов

125

7.

Russian Teachers’ Attitudes to the Problem of Media Education of Pupils

and University Students

152

8.

Отношение учителей к проблеме медиаобразования школьников и студентов

166

9.

Russian Teachers’ Attitude Towards the Problem of Screen Violence

186

10.

Отношение школьных учителей к проблеме насилия на экране

203

11.

Краткий список работ научной школы А.В.Федорова по тематике медиаобразования

223



­­­­­­­­­­­­­­­­­­­­------------------------------------------------------------------------------------------

1. Media Education/Literacy: The Analyze of Experts’ Opinions *


* Published in: Fedorov, A. (2003). Media Education and Media Literacy: Experts’ Opinions. In: MENTOR. A Media Education Curriculum for Teachers in the Mediterranean. Paris: UNESCO. Creation of this text was supported by Russian Foundation for Humanities (RGNF), grant N 01-06-00027а.


Actuality, Aims and Methodology of the Survey

The Russian Pedagogical Encyclopedia defines media education as the direction in pedagogic, promoting the study of “regularities of mass communications (press, television, radio, cinema, video, etc.). The main goals of media education are: to prepare the new generation for the living in the modern information world, for the perception of different information, to teach a person to understand it, realize the effects of its influence on the psychology, to master means of communication based on the non-verbal forms, with the help of technical means” [3]. Media education today is seen as the process of the personality’s development with the help of and on the material of the means of mass communications (media). It is aimed at the development of the culture of the intercourse with media, creative, communicative abilities, critical thinking, perception, interpretation, analysis and evaluation of media texts, teaching different forms of self expression with media technology. Media literacy, acquired in the result of this process, helps a person to actively use the resources of the information field of TV, radio, video, cinema, press, Internet [1, 8].

The important event in the history of the media education movement in Russia is the registration (by the Educational Methodical Unification of the Ministry of Education of the Russia Federation) of a new university specialization “Media Education” (03.13.30) in June 2002. The initiative came from our research group, supported by the grant of Russian Humanities Scientific Fund (grant N 01-06-00027a). In practice it means that for the first time in its history, media education in Russia gained an official status.

Still, in Russia as well as in foreign countries we can witness sort of the confusion of the terms of “media education” and “media literacy”. There are quite a few differences in theoretical approaches to media education, to distinguishing of the most important aims, objectives, means of introduction into the teaching process, etc. These are the reasons why we addressed to the leading Russian and foreign media educators asking them to answer the special survey aimed at the clearing up of the following questions:

-which of the well known definitions of media education and media literacy are supported the most among the experts;

-what media education aims and theories seem as the most important;

-how these theories and purposes correspond to the modern socio-cultural context of different countries;

-what way of the integration of the media education into schools and universities, supplementary educational and recreational institutions is seen as the most preferable;

-in what countries at the present time the level of the development of media education is the highest?

We are very grateful to all the Russian and foreign experts in the field of media education/literacy, who sent their answers. In the result we’ve collected data from 26 media educators from 10 countries:

Baranov, Oleg, Ph.D., Assoc.professor, Tver State Pedagogical Institute, member of Russian Association for Film & Media Education (Russia);

Chelysheva, Irina. Ph.D., Taganrog State Pedagogical Institute, member of Russian Association for Film & Media Education (Russia);

Clarembeaux, Michel, Director of Liege Audiovisual Center (Belgium);

Cornell, Richard, Ed.D., Professor and Coordinator, College of Education, University of Central Florida), former president of International Council for Educational Media (USA);

Gomes, Jose Ignacio, Ph.D., professor, director of Grupo Comunicar, Universida de Huelva (Spain);

Goodman, Steven, Executive Director of Educational Video Center, New York City (USA);

Gura, Valery. Ph.D., professor, Taganrog State Pedagogical), member of Russian Association for Film & Media Education (Russia);

Gutierrez Martin, Alfonso, PhD., University of Valladolid (Spain);

Korochensky, Alexander, Ph.D., professor of Rostov State University), member of Russian Association for Film & Media Education (Russia);

Krucsay, Susanne, Head of department Media Pedagogy/Educational Media/Media Service in the Austrian Federal Ministry of Education, Science and Culture (Austria);

Lemish, Dafna, Ph.D., professor, Chair, Department of Communication, Tel Aviv University (Israel);

McMahon, Barrie, Curriculum Manager Post-compulsory Education, Department of Education and Training, Western Australia;

Monastyrsky, Valery, Ph.D., professor, vice-director of Institute of Social Science, Tambov State Pedagogical University), member of Russian Association for Film & Media Education (Russia);

Novikova, Anastassia, Ph.D., member of Russian Association for Film & Media Education (Russia);

Penzin, Stal, Ph.D., assoc.professor, Voronezh State University, member of Russian Association for Film & Media Education (Russia);

Pungente, John, president of CAMEO (Canadian Association of Media Education Organisations), director of Jesuit Communication Project, Toronto (Canada);

Rother, Irving/Lee, Ph.D, president of Association for Media Education in Quebec (AMEQ); Board member Canadian Association for Media Education Organisations (Canada);

Ryzich, Natalia, media educator, Taganrog State Pedagogical Institute, member of Russian Association for Film & Media Education (Russia);

Shak, Tatiana, Ph.D., assoc. professor, Krasnodar State University of Culture & Arts, Head of the Center of Musical & Information Technologies, member of Russian Association for Film & Media Education (Russia);

Suess, Daniel, Ph.D., professor, University of Zurich and Swiss Federal Institute of Technology Zurich (Switzerland);

Torres, Miguel Reyes, Ph.D., professor, director of CIME - Media Education Investigation Center, coordinator Master Degree in media education, University Playa Ancha (Chili);

Tyner, Kathleen, Lead Researcher, Hi-Beam Consulting (San Francisco), Program Director of the Youth Media Initiative of the National Alliance of Media Arts and Culture (USA);

Usenko, Leonid, Ph.D, professor of Rostov State Pedagogical University, member of Russian Association for Film & Media Education (Russia).

Wei, Bu, Ph.D., professor of Chinese Academy of Social Sciences (China);

Worsnop, Chistopher, one of the North American leader in media education (Canada);

Yakushina, Ekaterina, Ph.D., Russian Academy of Education, member of Russian Association for Film & Media Education (Russia).

The questionnaire combined the questions of the open and closed types. The results show that experts answered the open type questions less willingly than those that required choice among variants, that just corresponds to the general tendency of sociological surveys. Respondents tend to economize their time and as a rule seldom give long answers.
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