Course Number: artmulti 391 Cross Listed Number




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UNIVERSITY OF WISCONSIN-WHITEWATER

CURRICULUM PROPOSAL FORM #3

NEW COURSE




If adding a Graduate component to an existing course, check here ___




Effective: Spring 2003

Course Number: * ARTMULTI 391

Cross Listed Number:



Course Title: Multimedia Design 2 – Time-Based HD Design

(limited to 65 characters)


15 Character Abbreviation: MULTIDES N TIME

25 Character Abbreviation: MULTIMED DESIGN HD TIME BASE


Sponsor: DENIS DALE E-mail Address: daled@mail.uww.edu

Department: ART College: Arts & Communication

Co-sponsor: Amy Arntson E-mail Address: arntsona@mail.uww.edu

Department: Art College: Arts and Communication


Other Programs Affected: none


Check if course is to meet any of the following requirements:

_X_ None __ Writing __ Computer __ Diversity __ General Ed: Area


Credit/Contact Hours: (per semester)

Total lab hours: _6 per week_______ Total lecture hours: ___0_____

Number of credits: ___3_____ Total contact hours: ___96_____


Check if course is repeatable: _ ___ No _X_ _ Yes If “Yes”, answer the following questions:

No of times in major ______1__ No of credits in major __6______

No of times in degree ________ No of credits in degree ________


Enter the appropriate titles if the course is required in any of the following:

Major Title(s):

Minor Title(s): Multimedia Design Minor – Art Department

Emphasis Title(s):


Course justification:


Digital time-based (4/D) hi-definition (HD) art and design experiences applied to artistic expression, performance and/or for multimedia design are increasingly important facets for student understanding as majors and minors move toward new areas of the professional content design and artistic multimedia performance world. Instruction in intermediate level multi-layer image creation and processing techniques are combined with HD 16x9 aspect digital photo/video blue screen compositing, visual effects generation, experimental digital and non-digital sound effects (found object) design and digital sound synthesis (keyboard generated) systems. This combination of advancing artistic application is key to the creative aesthetic and design critical approaches unique to this course.

Storytelling 4/D content design special effects and personally expressive statement making through non-static art forms will be dominant themes. Art Department courses require 96 credit contact hours of studio based experience requiring one to one laboratory instruction. This structure fosters extensive student research, practice, individualized and group discussion and extends time for personalized critical review. This artistic approach strengthens conceptual development and technical design capability allowing artistic experimentation and results in new visual language advanced design solutions. The results are enhanced evidence of student learning and performance with greatly expanded creative portfolio samples important to attaining a job.

Functionally this intermediate level arts course will draw upon introductory theoretical, formal composition and computer graphics imaging experiences already gained in the proposals art, design and college prerequisites. Students will bring visual language proficiency in electronic illustration, typography, photo manipulation, 2 dimensional organizational and aesthetic theoretical systems of design and planning into the development of new expressive 4/D media. This course will further expand students’ conceptual and technical 2/D explorations into 4/D media for art presentation and multimedia applications. Students will both implement prior artistic and design knowledge and will learn new practical and experimental time based techniques. As appropriate to their design discipline students will grow further in their recognition of the differences between artistic well designed, conceptual and aesthetically effective time based media and those which lack effective aural/visual audience appeal.


Relationship to program assessment objectives:


This course meets a number of the following priorities in the UW-W Strategic Plan:

Priority 1: “UW-Whitewater will keep student learning as the paramount focus of its programs and services;” also satisfies the related sub-goal: “Academic programs that are intellectually challenging, current, and dynamic.”

Priority 2: “UW-Whitewater will deliver state of the art programs and services.”

Priority 5: “UW-Whitewater will serve as a vital resource, particularly to the region.”


Conceptual and aesthetic strength, artistry, critical visual awareness, targeted aural/visual approaches, original content design are distinctive characteristics of a multimedia designers role in the arts and industry and reflect the goals and objectives of the department for skills needed for student success. The Art department has been 11 (1984-present) successful in developing new technologies use in the arts and design areas and has made ongoing assessment commitments to facilities, faculty and curricular development to continue to expand in this critical art and design area.


Budgetary impact:


This course is part of the regular teaching load of a new position search. (Now pending). This course can be taught in the existing Art Department Multimedia Design Laboratory. DV cameras are available and offer 16x9 aspect ratios. Final Cut Pro software is already in place in partnership with Apple Computer but some additional funding will be needed to make the facilities optimal. Regularized budgets and planning for facilities and equipment will ensure continued effectiveness for students. EM21 participation and involvement will help provide this and is being sought.


Course description:


This intermediate level media design studio course expands students understanding and technical skills in art and design towards creating artistic time based, 4/D, HD original content using DV and sound effects strategies. Aesthetically important digital skills will be further developed and students will learn to design artistic solutions through practical and experimental 4/D multimedia creation techniques. Special attention is given to advancing personal expression, artistic exploration, original multimedia design and skill building. Practical 4/D application of original artwork, photo imaging, digital video compositing and sound effects in the field of art, graphic design, art performance and multimedia design in web and non-web delivery media will be addressed.


Course requisites:


Prerequisites: Artstdio 102 2D Design,

Artstdio 387 Computer Graphics for the Artist or 381 Graphic Design 1

Co-requisite: ACIND 150 or ACIND 151 or consent of dept.


If dual listed, list graduate level requirements for the following: N/A

1. Content (e.g., What are additional presentation/project requirements?)

2. Intensity (e.g., How are the processes and standards of evaluation different for graduates and undergraduates? )


3. Self-Directed (e.g., How are research expectations differ for graduates and undergraduates?)


Course objectives and tentative course syllabus:


After successfully completing this course, students will:

 Understand how experimental digital video and sound effects design can be used to enhance artistic goals and provide original aural/visual content for HD multimedia.

 Understand the value of creating rich media as expressive and artistic content for storytelling, art performance, motion picture, graphic design and other art industries.

 Recognize targeted viewer needs and respond with inventive artistry in developing HD time-based materials that are expressive, or provide entertainment or promote understanding.

 Continue the development of a broader artistic understanding of video imagery and sound, time based digital media hardware limitations, storage and performance/distribution solutions.

 Develop artistic approaches and fluency as a studio based discipline using time based content creation software such as Final Cut, Commotion and Pro Tools for digital materials such as DVD Disks, CD-ROM, DV-CAM, video wall, HD or 16x9 projection and for other multimedia delivery venues both on-line and off.

 Understand the critical role of aesthetic aural/visual language as implemented through multimedia, in artistic applications and for commercial purposes.

 Understand the role of the artist, designer and DV multimedia producer in the context of career objectives in a competitive art, content design and new HD media development marketplace.

 Continue to explore the creative digital possibilities for art, design, illustration, photo and multimedia software as may be implemented in a variety of commercial, artistic, training web, non-web and entertainment areas.


Course requirements:


Experimental 4/D Content Design Project: 15%

Experimental Sound Design Project: 15%

Production Planning Design Exercises: 5%

Critical reviews: (5% for each review) 20%

Experimental Video and Sound Effects Design Project: 10%

HD-DV Storytelling Project: 35%

100%


Experimental 4/D Content Design Project: Attention is given to incorporating studio-based art and design skill and digital computing knowledge from art pre-requisites into the successful implementation of creative ideas in 4/D media. While addressing clear conceptual and design centered principles, students will learn and demonstrate artistry in DV-CAM recording,computer processing and editing techniques using appropriate hardware and software.


Experimental Sound Design Project: Students will practice practical, experimental and creative approaches to original keyboard synthesizer sound effects design. They will perform direct to disk recording while using appropriate hardware and software. Expressive and targeted sensory issues are explored and original sound effect designs created. Emphasis is on the design of original artistic and richly evocative sounds for interactive buttons and other engaging interactive interface expressions. Though students will review pre-existing professional A/V materials in this project they will not be involved in the composition of music, nor the use of pre-existing audio clips and other sound stock material.


Production Planning Design Exercises: Students will expand on their understanding of art and design planning strategies begun in pre-requisite classes to develop and implement broader pre-visualization systems for HD time-based materials, developing content, hand drawing storyboards and articulating plans through the production cycle.


Critical reviews: Students are expected to be fully engaged in the presentation of their work in all art and design courses. In critical reviews faculty and student’s view and listen to peer multimedia presentations, provide analysis and feedback to each other. Multimedia artwork having been accomplished is discussed and presentations are evaluated. This procedure occurs for each of the four project areas offering students opportunities for developing strengths in presentation, critical analysis, goal resolution and corrective strategies.


Experimental Video and Sound Effects Design Project: Students will learn and demonstrate combined artistic approaches in the creation of 4/D HD 16x9 aspect design materials. Non-digital sound effects generation (found object) are combined with digital synthesizer effects using multiple software and hardware systems in the design of experimental approaches to creating DV and sound effect based art materials. Multil-layered DV imaging and special effects heavy temporal/spatial/visual experimentation for DV with focus on found object sound generation, sensory testing and aesthetic 4/D implementation using digital resources will be emphasized.


HD-DV Storytelling Project: Emphasis is on personal expression, storytelling inventive and original art and sound effects generation toward the completion of well developed and stated artistic and media design goals. Unique presentation approaches i.e.: art performance and projection settings, web streaming, DVD, video wall and HD delivery through other multimedia venues are examined. This is a final project requiring students to research or write, production plan and create original graphic, HD video, illustrative, sound effects materials and produce a complete artistic narrative work in 4/D. Individual artistic 4/D design from concept, scheduling through production is accomplished.


Textbook: Peter Weishar (1998). Digital Space: Designing Virtual Environments: McGraw Hill (tentative)


Course Outline:


Week 1-2 Course introduction: Overview

Aesthetic issues and originality of visual approach

in the design of DV and Sound for web and non-web venues.

Defining original artistic content for HD development, review and practice

of prior skill experiences as applied to new generative digital applications.

Generative software demonstrations – Technical design strategies.


Week 3-4 Experimental 4/D Content Design Project: See Outline

Concept development, artistic approaches and idea generation

DV software demonstrations and HD production flow

Hardware and software implementation strategies combine existing digital skills

and artistic abilities with new generation processes


Week 5 Project production – Studio work

Critical Review – Peer presentation of solutions


Week 6-7 Experimental Sound Design Project: See Overview

Synthesizer & hardware demonstrations,

sequencing and timing strategies,

Direct to disk recording techniques for

Remote microphone recording, sound design and editing

Critical review


Week 8 Production Planning Exercises: See Overview

Broadened planning systems, hand drawn pre-visualization techniques

Demonstrations, project design, prototype strategies

Review plans individually


Week 9 Experimental Video and Sound Effects Design Project:

Combined effects filters for sound and DV, HD creative approaches

Experimental HD techniques overview

Critical review



Week 10-11 HD-DV Storytelling Project:

Research and script writing

Audience identification and analysis

Targeted aesthetic goal setting – design pre-visualization

Week 12-13 DV location and studio shoots

Sound effects design, narrative recording

Artistic production and HD design strategies

Intermediate review – team presentations

Week 14-15 Finalization of Project

Clarification and corrective design measures

Peer group presentation

Final Critical review

Bibliography: (Key or essential references only. Normally the bibliography should be no more than one or two pages in length. Indicate current library holdings by placing an asterisk [*])


*Arnheim, R. (1969). Visual thinking. Berkeley: University of California Press.


*Consortium of College and University Media Centers. (1997). Fair use guidelines for educational multimedia: the final document and its implementation. Washington: PBS.


*Cotton, B., and Oliver, R. (1996). Cyberspace lexicon: An illustrated dictionary of terms from

multimedia to virtual reality. London: Phaedon.


Griffin, H. (2000). Animator’s guide to 2D computer animation. Boston: Focal Press.


*Hansen, B. (1997). The dictionary of multimedia: Terms & acronyms. Wison, OR: Franklin, Beedle & Associates.


Hart, J. (1998). Storyboarding for film, TV, and animation. Oxford: Focal Press.


Grebler, R. (1997). Desktop digital video. Prompt publications.


Robin Landa (1996). Graphic Design Solutions: Delmar Publishers


Hart, J. (1998). Storyboarding for film, TV, and animation. Oxford: Focal Press


Linda Holtzschue (2002). Understanding Color An Introduction for Designers: Wiley & Sons


Kirk, R. & Hunt, A. (1999). Digital sound processing for music and multimedia. Boston: Focal Press


*Library of Congress. (1999). Copyright registration for multimedia works. Washington, DC: US

Government Printing Office.


Pender, K. (1999). Digital video for the desktop. Boston: Focal Press.


Pender, K. (1996). Digital graphic design. Oxford: Focal Press.


Preston, P., Kerr, A. (2001). Digital media, nation-states and local cultures: the case of

multimedia ‘content’ production. Media, Culture & Society, 23, 109-124,


Sonderberg, A. and Hudson, T. (1995). Desktop video studio. New York: Random House.


Strauss, R. (1997). Managing multimedia projects. Boston: Focal Press.


Tannenbaum, R. S. (1999). Theoretical foundations of multimedia. Boston: St. Martin’s.


Bruce Wands (2002). Digital Creativity: Techniques for Digital Media and the Internet: Wiley&Sons.


Watkinson, J. (1998). The art of digital audio. Oxford: Butterworth-Heinemann


Peter Weishar (1998). Digital Space: Designing Virtual Environments: McGraw Hill


*Zettle, H. (1999). Sight sound motion: Applied media aesthetics (3rd ed.) Wadsworth


Notes:

 Please submit electronically when approved at the college level - signature sheet to follow in hard copy.

 The 15 and 25 character abbreviations may be edited for consistency and clarity.

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