AD104 Introduction to Design Practice Section 1: General Information




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AD104 Introduction to Design Practice



Section 1: General Information




    1. Unit administrative details



Name of Unit

HE Award(s)

Duration

Level



AD104

Introduction to Design Practice

Associate Degree

(all specialisations)

Bachelor of Applied Design

(all specialisations)


12 weeks

100



1.2 Core or elective unit


Core unit


1.3 Unit weighting



Unit Weight

Total course points

10 credit points

240 credit points



1.4 Student workload

The expected student workload per week for this unit is:



No. Timetabled hours*

No. Personal study hours**

Total workload hours***

4

6

10



* Total time spent per week at lectures, tutorials, clinical and other placements.
** Total time students are expected to spend per week in studying, completing assignments.
*** That is, * + ** = workload hours.


1.5 Mode of Delivery


Face-to-face


1.6 Pre-requisites


There are no pre-requisites for this unit.





Section 2 – Academic Details




2.1 Student learning outcomes



On successful completion of this unit students will be able to:

  1. Demonstrate an understanding of the role of designer as generator of need and purpose

  2. Apply visualisation techniques to explore, develop and document ideas

  3. Understand key design elements, principles and processes for design specialisation

  4. Produce and present design proposals and processes in response to a brief






2.2 Unit content and structure

This is a core unit in the suite of Billy Blue Bachelor of Applied Design courses.


This unit examines perspectives on models of practice relevant to each specialisation. It examines design practice in response to changing needs and requirements of clients and design briefs. It also explores the strategies used for expressing ideas, and the design elements, principles and processes used by each specialisation.


The purpose of the unit is for students to gain knowledge in foundation level design practice relevant to their design specialisation. The design process workflow from original idea to review of work in progress, revision, presentation and reflection is explored.


Indicative topics and when they will be discussed are outlined below.




Unit Structure

Week

Topic

Assessment Task

Week 1:

Introduction to design practice: the role of designer in society

Visualisation techniques




Week 2:

Influences on the culture of design

Visualisation techniques




Week 3:

Site visits to understand multi disciplinary and specialized design practices

Visualisation techniques




Week 4:

Verbal and visual communication in Design

Visualisation techniques

Assessment Task 1

(Residential & Commercial Interiors)

Week 5:

Production Week





Week 6:

Methods of presentation delivery

Visualisation techniques


Assessment Task 1

(Communication, Branded Environment, Digital Media, & Branded Fashion)

Week 7:

Brief development in design practice

Visualisation techniques




Week 8:

Visual experimentation and risk taking in design practice

Visualisation techniques




Week 9:

Concept development in design practice

Visualisation techniques




Week 10:

Production Week




Week 11:

Design development in design practice

Visualisation techniques




Week 12:

Visualisation techniques




Week 13:

Presentation and Visualisation techniques

Assessment Task 2

Week 14:

Visualisation techniques

Assessment Task 3

Week 15:

Review Week






    1. Teaching methods/strategies



The unit will be delivered via four (4) hours per week in a combination of face-to-face lectures, tutorials and studio practice.




    1. Student assessment:

For Communication, Branded Environment, & Digital Media

Assessment Type

When assessed

Weighting

Purpose

Task 1

Class presentation



Week 6

20%

Students (in groups of 3-4) will prepare a 10 minute presentation on the role of the designer in society.


This assessment addresses student learning outcomes 1 and 3


Task 2


Visual Concept Design




Week 13


(interim assessments noted on assessment brief)


30%


10% (process and research documentation

-individual)


20% (design outcome

group - progressive)


Students are required to work in both groups and individually to explore and document the design process including:

-Brief Development

-Brainstorming and concept development

-Design development

-Design Proposal


An individual reflective/research document is to be included in the final submission


This assessment addresses student learning outcomes 1-4


Task 3:


Tutorial Tasks



Week 14


(interim assessments noted on assessment brief)



50%



Students are required to complete weekly tasks, to participate in and to contribute to discussions that explore 2D and 3D concepts.


This assessment addresses student learning outcomes 2 and 3




For Branded Fashion

Assessment Type

When assessed

Weighting

Purpose

Task 1

Reflective statement


Week 4

20%

Students write a reflective statement making the comparison between the different design disciplines


This assessment addresses student learning outcomes 1, 2 and 3

Task 2


Visual and written assignment


Week 13


30%

Folio submission on A3 and PDF double page spread with images heading and body text of 250 words reflecting on their process and their design outcome.


This assessment addresses student learning outcomes 1-4

Task 3:


Folio submission

Progressive

Final submission week 14

50%

Tutorial tasks


Students are required to complete weekly tasks, to participate in and to contribute to discussions that explore 2D and 3D concepts.


This assessment addresses student learning outcomes 3 and 4



For Residential Interiors and Commercial Interiors

Assessment Type

When assessed

Weighting

Purpose

Task 1

Class Presentation



Week 6

20%

Students (in groups of 3-4) will prepare a 10 minute presentation in response to a nominated brief


This assessment addresses student learning outcomes 1, 2 and 3

Task 2


Visual Concept Design


Week 13


(interim assessments noted on assessment brief)

50%

Students are required to complete and present a visual concept in response to a nominated brief


This assessment addresses student learning outcomes 1-4

Task 3


Tutorial Tasks


Week 14


(interim assessments noted on assessment brief)

30%



Students are required to complete weekly tasks, to participate in and to contribute to discussions that explore 2D and 3D concepts.


This assessment addresses student learning outcomes 2 and 3



2.5 Prescribed and recommended readings

Prescribed text

Twemlow, A. (2006) What is Graphic Design For? RotoVision


Recommended texts

Fernandes, T. and Heller, S. (2006) Becoming a Graphic Designer, A Guide to Careers in Graphic Design, Wiley

Mulhern, J. (1995) Presentation Techniques for the Graphic Artist - How to Sell your Ideas Effectively, Phaidon

Pipes, A. (2001) Production for Graphic Designers, Prentice Hall

Shaughnessy, A. (2005) How to be a Graphic Designer Without Losing your Soul, Princeton Architectural Press

Squibb, S. (1991) Studio Techniques for Advertising Agencies and Graphic Designers, Watson-Guptill Publications


Websites

www.agda.com.au

www.aiga.org/content.cfm/professional-practices

www.australianinfront.com.au

www.howdesign.com

www.icograda.org/web

www.stepinsidedesign.com

www.sustainability.aiga.org



Assessment briefs

An assessment brief will be provided for each assessment. The brief will include information such as weighting, due date, learning outcomes, description of task, instructions, marking criteria, and submission instructions. Briefs will be provided to students well in advance of the due date of the assessment deadline.


Meeting deadlines

It is your responsibility to organise your time effectively in order to meet deadlines. If you are absent from class when a brief is delivered, it is your responsibility to obtain a copy of the brief from the lecturer, and the original deadline for the project will remain unless an extension has been approved.


Extensions

If you anticipate that you’ll need an extension for a project before the published deadline you must apply for the extension using an Application for Extension form. These forms are available from Student Services and the Learning Portal. The extension must be approved by the Program Director at least three days before the deadline.

Extension can only be granted due to compassionate or compelling circumstances that are generally beyond your control and which have an impact upon your course progress or wellbeing.


Submission of assessments

Assessments are to be submitted directly to the lecturer by the due date. Hardcopy submissions are to be handed directly to the lecturer, and softcopy documents submitted in the lecturer’s drop box. Your lecturer will maintain a record of the submission to avoid any later confusion.

Three-dimensional submissions (such as sculptures and models) are to be accompanied by a photograph. You can take your 3D work home on the day of assessment after the lecturer has assessed it, leaving the photograph as a reference for your lecturer.


Late submissions

Late assessments are to be submitted at the Resource Centre, and need to be accompanied by a Late Submission form, which is available from the Resource Centre and Learning Portal. The form is to be completed by the student, and signed off by Resource Centre staff. If you hand work in late due to illness or compassionate or compelling circumstances, attach documentary evidence to the Late Submission form. In such cases, the work must be submitted on your first day back at College.

Late work attracts a penalty of 10% per day, unless the lateness is due to compassionate or compelling circumstances.


Reassessments

If you obtain a mark of 45%-49% for an assessment, you can request a reassessment from your lecturer within 5 working days of receiving the result. Only one reassessment can be offered for each failed assessment. A successful reassessment can only be awarded a Pass.


Academic Integrity

Any form of plagiarism or other type of academic misconduct may endanger your position at the College. Behaving with academic integrity means valuing honesty in learning and submitting assignments and exams that are all your own work (except for reference material acknowledged appropriately), and you never help others to cheat on assignments and exams.

Plagiarism refers to the deliberate or inadvertent use of someone else’s intellectual property without proper acknowledgement. Any borrowing, and its source, must be clearly indicated in your text, not just a reference list at the end. If you incorporate material from secondary sources to support your research or arguments, then the reference to these sources should be clear and unambiguous.

Academic misconduct includes:

  • Plagiarism, and failing to properly acknowledge sources

  • Taking unauthorised material into exams

  • Permitting others to copy answers in an examination or assessment

  • Exchanging notes in an exam

  • Inappropriately obtaining prior knowledge of an exam’s contents

  • Downloading material from the internet into an assessment or using material purchased, acquired, or commissioned from sources that write assignments for payment.

  • Incorporating material that has been previously submitted for assessment, without so stating. If inclusion of previous work is warranted it should be referenced fully

  • Presenting group work as an individual assignment.

Penalties for plagiarism or other types of academic misconduct range from a verbal or written warning; surrendering unauthorised materials; downgraded marks; failure, or being deemed Not Yet Competent for item(s) of assessment; failure of a unit of study; to suspension or expulsion. Familiarise yourself with information on how to avoid plagiarism and what is good practice. (Refer to the Think: Colleges Academic Writing Guide).


Attendance

You are required to attend all your classes and any additional events organised by your lecturers. You are also required to arrive on time. If you arrive more than15 minutes late, you will be marked as absent, regardless of reason.


Students should refer to the current student handbook for more detailed information about their participation in Billy Blue courses.



Version 5- 20 January, 2011

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