Department of English and American Studies




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List of Works Cited


Bowlby, Rachel. Just Looking: Consumer Culture in Dreiser, Gissing, and Zola. London: Methuen, Inc., 1985. Print.

- - - . Carried Away: The Invention of Modern Shopping. New York: Columbia University Press, 2001. Print.

De Certeau, Michel. The Practice of Everyday Life. Berkeley: University of California Press, 1984. Print.

During, Simon. Cultural Studies: A Critical Introduction. Abingdon: Routledge, 2005. Print.

Falk, Pasi, and Campbell, Colin. The Shopping Experience. London : SAGE Publications, 1997. Print.

Fiske, John. “British Cultural Studies and Television.” Channels of Discourse, Reassembled, ed. Robert C. Allen, London: Routledge, 1992. Print.

- - - . Understanding Popular Culture. London: Routledge, 1994. Print.

- - - . Reading the Popular. London, Routledge, 1997. Print.

Gottdiener, Mark. New Forms of Consumption: Consumers, Culture, and Commodification. Boston: Rowman & Littlefield Publishers, Inc., 2000. Print.

Grossberg, Lawrence. Dancing in spite of Myself: Essays on Popular Culture. Durham: Duke University Press, 1997. Print.

Highmore, Ben. Michel de Certeau: Analysing Culture. London: Continuum International Publishing Group, 2006. Print.

Langman, Lauren. “Alienation and Everyday Life: Goffman Meets Marx at the Shopping Mall.” International Journal of Sociology and Social Policy 11.6-8 (1991): 107 – 124. Emerald. Web. 22 March 2011.

- - - . “Neon Cages: Shopping for Subjectivity.” Lifestyle Shopping: The Subject of Consumption. Ed. Rob Shields. London: Routledge, 1992. Print.

Lury, Celia. Consumer Culture. Cambridge: Polity Press, 1996. Print.

McGuigan, Jim. Cultural Populism. London: Routledge, 1992. Print.

Miller, Daniel, Jackson, Peter, Thrift, Nigel, Holbrook, Beverley, and Rowlands, Michael, eds. Shopping, Place and Identity. London: Routledge, 1998. Print.

Morley, David, and Chen, Kuan-Hsing, eds. Stuart Hall: Critical Dialogues in Cultural Studies. New York and London: Routledge, 1996. Print.

Nava, Mica. Changing Cultures: Feminism, Youth and Consumerism. London:  Sage, 1992. Print.

- - - . “Modernity’s Disavowal: Women, the City and the Department Store.” Modern Times: Reflections on a Century of English Modernity. Eds. Mica Nava and Alan O’Shea. London: Routledge, 1996. Print.

Oswald, Laura. “The Place and Space of Consumption in a Material World.” Rev. of Lifestyle Shopping ed. Rob Shields, and A Primer for Daily Life, ed. Susan Willis. Design Issues 12.1 (1996): 48 - 62. Jstor. Web. 27 March 2011.

Samuel, Raphael. People’s History and Socialist Theory. London: Routledge & Kegan Paul Ltd, 1981. Print.

Scott, Susie. Making Sense of Everyday Life. Cambridge: Polity Press, 2009. Print.

Shields, Robert. “Spaces for the Subject of Consumption.” Lifestyle Shopping: The Subject of Consumption. Ed. Rob Shields. London: Routledge, 1992. Print.

- - - . “The Individual, Consumption Cultures and the Fate of Community.” Lifestyle Shopping: The Subject of Consumption. Ed. Rob Shields. London: Routledge, 1992. Print.

Storey, John. Cultural Theory and Popular Culture: A Reader. New York: Harvester Wheatsheaf, 1994. Print.

Tomlinson, Alan. “Introduction: Consumer Culture and the Aura of the Commodity.” Consumption, Identity, and Style: Marketing, Meanings, and the Packaging of Pleasure. Ed. Alan Tomlinson. London: Routledge, 1991. Print.

Tremonte, Colleen M. “Window Shopping: Fashioning a Scholarship of Interdisciplinary Teaching and Learning.” International Journal for the Scholarship of Teaching and Learning 5.1 (2011). Web. 17 January 2011. http://www.georgiasouthern.edu/ijsotl.

Turner, Graeme. British Cultural Studies: An Introduction. London: Routledge, 1996. Print.

Resume (in English)


This thesis deals with the concept of shopping within the terms of the cultural theory of the late twentieth century. The activity of shopping is viewed as a form of consumer activity through which a shopper can subvert the social system and/or express his own identity. A considerable part of this thesis is dedicated to the subordinate group, who takes the resources provided by the dominant system, which disempowers them and uses them to their advantage. The first chapter called “Young Tricksters” deals with the empowerment of young people inside shopping malls, and considers their “tactical raids” upon the coercive capitalist system as described by Michel de Certeau, John Fiske, and Lauren Langman. Chapter Two, “Women Go Shopping” applies to the empowerment of women in the process of shopping and explores what shopping can reveal about gender dynamics in society. It looks mainly at the approaches of John Fiske and Mica Nava and inquires whether the activity of shopping can be seen as a source of self-esteem and independence that leads to the empowerment of women. The last part of the thesis is devoted to the ways identities are established through the process of shopping. It deals with the changing status of individual identity in the context of shopping and considers the thoughts of Lauren Langman who views the shopping mall as a new signifying structure in the contemporary modern society. Moreover, the chapter inquires about equality of the shoppers and freedom of their choice, and presents the thoughts of Rob Shields, who maintains that empowerment is always on the part of the shopper, whatever his financial status is.

Resumé (česky)


Práce se zabývá pojetím nakupování v kulturální teorii konce dvacátého století. Aktivita nakupování zde není nahlížena jako pouhý výběr a koupě zboží, ale především jako forma konzumní aktivity, jež umožňuje zákazníkovi rozvracet společenský systém a pomáhá mu vyjádřit svou identitu. Značná část práce je přitom věnována právě nakupujícímu jako jedinci, který v rámci kapitalistického tržního systému zaujímá podřadnou pozici, a jeho snaze využít zdroje poskytované tímto dominantním systémem ve svůj vlastní prospěch. První kapitola se zabývá přístupy Michela de Certeau, Johna Fiskeho a Laurena Langmana, kteří ve svých pracích poukazují na moc, jež poskytují nákupní domy mladým lidem. Kapitola druhá nahlíží na tutéž moc z pohledu žen a zkoumá, co nám může nakupování prozradit o genderové dynamice ve společnosti. Klíčovou otázkou je přitom aktivita nakupování jako zdroj důstojnosti a nezávislosti, napomáhající zplnomocnění žen ve společnosti. Poslední část práce je pak věnována proměňujícímu se statusu identity jedince v kontextu nakupování, přičemž diskutuje především myšlenky Laurena Langmana, který vidí nákupní střediska jako novou strukturu současné moderní společnosti. Poslední kapitola také zkoumá rovnost nakupujících a svobodu volby a prezentuje pohled Roba Shieldse, který klade důraz na moc nakupujícího, a to bez ohledu na jeho finanční prostředky.


1 Consumerism is only a general interest of British cultural studies; this thesis deals mainly with shopping, which can be considered one of the many activities consumerism comprises (besides watching TV, reading tabloids, eating fast food etc.).

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