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Creating a diversity strategy
Once you know where you want to be and where you currently are, a Diversity Strategy should be developed to bridge the gap.
A good plan will identify:
This plan can be broken down into smaller activities, and objectives can be cascaded down through the line management chain where appropriate.
There are three main areas to consider when action planning: customer, employee and supplier diversity. Below is a brief example of a Diversity Strategy covering customer and employee diversity, although your plan will depend very much on factors specific to your company. The diversity checklist at the end also gives you some questions which may assist in developing your plan.
Actions to be taken and by whom:
The spending power of diverse groups is immense. Are your services or products marketed for diverse groups? Diversity needs to be focused on internal practices, but also on external practices, such as service delivery and customer care. For example, how many potential customers miss your company because your website, building or products are not accessible? Looking at inclusive design can bring in a whole range of new customers, both those with disabilities and those who simply prefer a different way of using products. Make sure your business meets its potential by looking at the needs of diverse groups and tapping into their spending power.
One of the key ways to improve your customer diversity is to improve your employee diversity, and to harness what diversity you already have. Employees from diverse groups can come together in networks to help you find new customers from within those groups and to help your business to develop new products, services and marketing strategies for those groups.
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