Profiting from diversity: a guide to harnessing diversity for the benefit of your business




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Profiting from diversity: a guide to harnessing diversity for the benefit of your businessdiversity works for london logo


london development agency logo


Contents


Introduction

Diversity Works for London

How to use this guide

Why diversity matters to business


Diversity: a change management process

Where you are and where you want to be

Creating a diversity strategy

Customer diversity

Employee diversity

Supplier diversity


Implementing a diversity strategy

Commitment from leaders

Commitment from employees

Changing behaviour

Managing progress and measuring performance


Equality law

Discrimination

Positive action

Policies

Legislation

Codes of Practice


Case studies

Further information

Equality and Human Rights Commission

Employers’ organisations

Other useful organisations

Glossary


Profiting from Diversity has been produced by Diversity Works for London (DWfL) at the London Development Agency (LDA). The DWfL programme encourages and enables businesses to harness the benefits of a diverse workforce and supplier base.


Diversity Works for London campaigns to encourage and enable businesses to harness the benefits of a diverse workforce and supplier base. It offers:

  • an interactive website with advice, guides and a Gold Standard diversity toolkit

  • case studies of good practice within small, medium and large private sector businesses

  • a programme of events with key business leaders to address diversity issues


To find out more visit our website:

www.diversityworksforlondon.com

Introduction

Diversity Works for London


Diversity Works for London (DWfL) is a centre of expertise in equality and diversity and works with London’s businesses to provide an authoritative source of information on all aspects of equality and diversity in relation to business performance; to promote an understanding of the business case for diversity; and to encourage employers to take steps to promote equality in the workplace and greater integration of diverse businesses through supplier diversity.

Website


Our website is an authoritative source of information and advice on all aspects of workforce and supplier diversity, including the business case, with particular attention to the London context and includes innovative interactive tools to support organisations to make practical changes to their diversity practices.


It includes a large library of good practice case studies across a range of diversity issues, searchable by diversity initiative and business sector, and a toolbox of templates, guidelines and practical advice.

Gold Standard Diversity Toolkit


These free and easy to use web based tools allow businesses to assess themselves in six key areas: gaining buy-in, recruitment, promotion and development, managing a diverse workplace, promoting a productive and harmonious workplace, running a diverse business and monitoring and review. Feedback is provided including recommended guidance and support and related case studies.

Gold Standard


A Gold Standard for equality and diversity has been established against which businesses can assess themselves. Attainment of the Gold Standard is validated by DWfL authorised assessors, to enable public recognition.

Events


We bring business leaders together to share best practice within and across sectors. As well as events on particular themes we have two series of seminars:

  • high level seminars aimed at senior executives featuring prominent business speakers with the aim of selling the ‘business cases’

  • a parallel series of sessions, ‘Own Business Network’ which will enable participants to drill down to practical level details regarding diversity management implementation



Research


Our research programme is designed to support business by adding to the evidence and knowledge base and provide practical information to our key audiences on supplier and workforce diversity. We commissioned a report on the diversity of key sectors in London’s economy. We have also funded research by the GLA into diversity in the construction sector1 and in relation to the particular issues confronting women in London’s economy2.

Sponsoring innovative practice


We provided funding towards the ‘Move on Up’ programme run by the Broadcasting Entertainment Cinematograph and Theatre Union (BECTU), working with employers such as the BBC and ITN. This innovative programme addresses the under-representation of black, Asian and minority ethnic (BAME) professionals in the audiovisual industry by facilitating contacts for them with industry executives who can hire staff or freelances or commission programmes.


Five ‘Move on Up’ events have been run. After the two events run in 2007, of those returning their tracking questionnaires approximately 50% reported getting jobs, commissions or having their ideas taken forward for development. If one adds offers of work shadowing and requests to send in more ideas the positive outcomes rise to 80%. This is an impressive success rate. The employers have been so pleased with their participation in ‘Move on Up’ that they are demanding that the union organise more such events with them. Some employers are now regularly sending vacancies to our 1,000-strong database of BAME professionals.

Work with trade unions


Southern and Eastern Region TUC works in partnership with DWfL to deliver the ‘Empowering Employees’ project which aims to build trade union representatives awareness of diversity issues in London in order to develop their capacity to develop strategies and solutions with their employers. The project provides support to trade union representatives through:

  • an online toolkit for union representatives in London looking to support the development of diversity and equalities strategies in the workplace

  • workshops for representatives looking at the nature of diversity in their workplace and/or sector and identifying ways of engaging employers


For more information about Diversity Works for London, please visit:

diversityworksforlondon@lda.gov.uk

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