Micerc a guide for Developing Crisis Communication Plans Office of Public Health Preparedness




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Local Businesses have a stake in the health and safety of their community members. The

United Way Resource Centers can help identify local business associations such as Lions or Rotary. Plan to attend a meeting and explain your planning initiatives and public information campaign needs. They may help by providing financial support or just hanging a poster in their store window. Businesses also sponsor community events and programs. These are opportunities to provide educational materials to the public. Many larger industrial or manufacturing organizations have safety officers, crisis teams, and elaborate crisis response capacity. Businesses can be important sources of support, specialized equipment, trained personnel, and channels for disseminating information.


Local United Way Centers are excellent places to locate resources. To find the local

United Way in your area see: http://www.uwmich.org/ Voice (517) 371-4360.

Many United Ways have Ready Call Centers with working 800 numbers to help you determine people, systems and resources to help you bring the right partners together. Begin by asking what resources are available? Who is already doing this work in the community? Are there others we need and why? With some assistance these centers could be given priority crisis and referral information for the public during emergencies.


Faith-based Organizations: Many religious organizations have organized and trained crisis response volunteers at the national level. Most have elaborate community networks of support that can provide food, shelter and clothing during a crisis. Religious organizations can also be very helpful in addressing psychological issues of stress and loss during a crisis. Faith-based institutions and associations are often listed in local newspapers. Clergy and lay leaders are in a unique position to help promote health information, by inserting fact sheets and other materials into sermons, newsletters, bulletins and signs.


American Red Cross: The local chapter of the American Red Cross is an important partner in community health and in disaster response. The state chapter can also be an important resource for many kinds of crises and disasters as well as for general information. See Appendix B for a list of Michigan Red Cross Chapters.


Municipal or local Governments are valuable & essential partners. Begin cultivating a strong partnership with local government leaders, especially your local emergency management coordinator. They have many communication channels available to them, such as the Emergency Alert System, which can interrupt regular radio broadcasts with vital safety instructions. Your communication team should work very closely with your emergency management coordinator. Contact information for Michigan State Police Emergency Management Coordinators is provided in Appendix B. Contact information for municipal and local governments can be found at:

http://www.lib.umich.edu/govdocs/mich.html


Libraries of Michigan: Many residents turn to their local library for information. Local health departments may want to provide librarians with updated public links and flyers. To locate your local libraries see: http://www.michigan.gov/hal click on Publications & Products, then Directories. Local health departments can recommend key links on bioterrorism to librarians via Michigan eLibrary. Go to:

http://www.michigan.gov/hal click on Michigan eLibrary (lower left), then under MeLInternet Resources Collected by Librarians, click Original Mel Internet Collection, type bioterrorism in the upper right search box. The links recommended will appear here

http://www.michigan.gov/hal/0,1607,7-160-15481_15483---,00.html
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