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Emaiill Messages ffor New Productt

Announcementts and Custtomer--

Onlly Speciialls

Miilllliion Dollllar Emaiills

© 2001 Surefire Marketing, Inc.

Bob Gatchel

Bob's story is very typical to many online marketers. He learned the HARD way NOT to

build a business online. After spending several thousand dollars on online marketing

systems, and wasting countless days, weeks and months on systems that did nothing more

than drain his wallet - he decided to investigate the whole online marketing market.

After an exhaustive 18 month study, Bob was shocked to discover that there were

incredible opportunities online to make a tremendous income - opportunities, systems,

tools and programs that were either FREE or NEARLY FREE.

Needless to say, Bob was not only excited, but very upset. He had seen so many people

get "taken" by all of the "dot com" hype and willingly plop down their hard earned

money on half baked schemes and marketing programs that did NOTHING but make the

promoters rich and leave the marketer out in the cold - with a NON productive online

marketing business. So Bob was convinced to come out of "semi retirement" to teach

people what he knows about his "internet cheapskate" philosophy

Web sites:

Info Publishing Boot Camp

Internet Marketing Boot Camp

* * *

Background On Email:

This email campaign produced over $30,000.00 in one weekend for a product Bob didn’t

own and didn’t touch. He’s been kind enough to share the entire story…

Results: See the end for a comprehensive breakdown

Miilllliion Dollllar Emaiills

© 2001 Surefire Marketing, Inc.

Hello I’m Bob Gatchel the President of and today I want to talk

to you about how you can create a very successful and profitable marketing campaign

using nothing more than a simple web page and powerful email marketing strategies.

You see, I am a big proponent of being a “cheapskate” – especially when it comes to

Internet marketing. Now, before you think I am “cheap”, let me give you my definition

of a cheapskate. It is not someone that is so stingy with money that they never spend it,

in my definition, it is someone that hates to waste money. That is me. I have seen

hundreds and thousands of people waste a tremendous amount of money on the internet.

They spend thousands and thousands of dollars on tools, system, websites, software and

other things to try to build a website and promote it. I feel that that “myth” of having to

spend tons of money to be successful on the internet has been spawned by the whole

“” hype and hoopla.

Let’s end THAT myth right here.

You do NOT need to spend TONS of money to MAKE tons of money by marketing on

the internet. In fact I guarantee it. I am living proof that you can get started with just

pocket change and build that into a huge money machine! And that you do NOT need a

huge website with fancy graphics and programming. Let me show you how I did it with

one of my many profitable and successful “cheapskate” marketing campaigns: Using

nothing more than

My Email Account

A Cheap Piece of Software

And an ugly three page website created

How I made over $30,000 in One Weekend On The Internet,

Selling a Product I didn’t own

Selling a Product I didn’t ship

All while sitting naked in a hot tub with my wife!

Before I go into the exact wording of the campaign, lets review what system I created and

how you can do it to.

I had:


An educational tape set for marketers and business people

Huge tape package

3 Manuals

Bonus items and extras

I purchased the resell / duplication and reprint rights for $300

The company had a drop ship offer

Miilllliion Dollllar Emaiills

© 2001 Surefire Marketing, Inc.

I took the order and processed it

Send them the cost of the kit and they shipped it

Selling Price = $397

My Duplication / Drop Ship Cost = $60


Accumulated List of Marketers Online

Placed CHEAP Electronic Magazine Ads

Used Newsgroup Postings

Online Classifieds

Wrote Articles

Kept in Touch with them / Newsletter fashion

Put them into Email Database Program

Program called “GroupMail”

Stores Emails / Names / Info on Prospect

Can email thousands by pushing 1 button

Program costs $50 - worth THOUSANDS!


Three page website

Nothing more than a long sales letter for first page

Second page was the ORDER form

Third page was a page of testimonials about the product


Mailed the list the sales letter

Directed them to the website

Website took order

Website processed credit card

Website emailed the order information to drop shipper

Products shipped by them

So …

All I did was send an email.

• The website educated the prospect about the material.

• The prospect made a fully informed and well educated decision about the product,

they ordered.

• The website took the order and credit card information.

• The realtime online processing ran the card and deposited the money into my


Miilllliion Dollllar Emaiills

© 2001 Surefire Marketing, Inc.

• The system then sent an email to the drop shipper and to me with the shipping /

order information.

• The drop shipper then charged me my cost, and delivered the product to my


THUS – I banked over $30,000 … Just by sending an email and selling a product I didn’t

have to touch or ship all while taking time away with my wife. Completely on autopilot.

This is the kind of system that I have run in the past and will continue to run in the future,

in fact, I reference one of my past campaigns in this campaign I am sharing with you!

This all done without struggling with building fancy web pages, fighting search engine

wars and trying to get top positioning, etc. Just plain, old fashioned “list building” and

promotion using tried and true techniques – and just using the TOOL of the internet to

expedite and automate the process!

Lets see how it worked!

Now that I had the system in place, all I needed to do was push the button and send the

email. Remember, I had kept in touch with this list and sent them updates about recent

training that I was doing, sent them free stuff and also send them a regular “newsletter”

of good content to keep them up to date on internet marketing issues etc. This took place

while I was building my list (and I still do it while constantly building my list). WHY?

People will buy and continue to buy from you when they KNOW, LIKE and TRUST you

and you develop that trust by sending regular follow ups to your list and providing them

good content to remember you by!

Now – when it was time to send this message to my list – a list of ONLY 9000 people at

the time, I sent them this message that mixed the concept of my finishing a project I told

them about and announcing another new product.

Mind you this letter / message contained the following concepts:

Familiarity – I brought up thing we discussed, recreating that bond

Excitement – If was not excited about the product, why should they

Personalization – Their name was merged into the letter, it LOOKS personal to THEM

Not too formal – I wrote like I was speaking to a friend, not writing an English essay

Attention – the message has to attract their attention

Interest – I tell them why that would apply to them, they had expressed interest before

Desire – They are on my list a list of folks that want market better online

ACTION – I TELL them what they have to do

Urgency – I put a device in there to make them order FASTER

The Purpose of this message was NOT to get them to buy. The purpose of the email was


told the “story” and the “features, advantages and benefits” why they should go to the

webpage – the WEBPAGE did the same thing for the course.

Miilllliion Dollllar Emaiills

© 2001 Surefire Marketing, Inc.


SUBJECT – Hi !*FIRST_NAME*! … just checking in …

[NOTE the subject is not salesy … just a checking in message]

Hi !*FIRST_NAME*! ...

I did it ... it's FINALLY done
It's Bob Gatchel here from again!

I just wanted to get back to you about some great new

developments in the world of Internet Marketing Training ... two

that are really exciting and have never been released before!

And you're the first to know about it!

As you may know (since I told you about this before ...
I've been busy, VERY busy doing Internet Marketing Training

Classes all over the country BUT the MOST exciting thing has

been my writing a chapter for Robert Allen's New #1 Best Seller

on ... Multiple Streams of Internet Income!

FINALLY I got the chance to get some of my training in PRINT

for a MASS audience, and I'm meeting tons of new Internet

marketing friends thanks to this runaway bestseller!

Now ... since I got that project off my plate, I FINALLY had time

to finish my "baby" for my internet friends!

If you remember, a little while ago you'd shown an interest (or

even attended) one or more of my training courses ... and I let

you know that I was working on a KILLER Internet Marketing

Training Course that was going to blow the competition away ...

WELL .. it's FINALLY DONE and we're releasing this new training

course ... starting TODAY!

You see my friend and mentor Ron LeGrand had to beg and

convince me to give a live lecture on how I've made my fortune

in Internet Marketing. He literally held me (and three of my

best internet marketing guru friends) "hostage" to spill our guts

and give away the secrets that allow each of us to earn a huge

internet income from home! It was a mind blowing three days

and there was a TON of information that we revealed at this

"member's only" event.

We finally got this 3 day bootcamp on tape ... every

single word ... and it is READY TO GO! This product is NOT yet

available to the general public ... instead I'm offering it as a

Miilllliion Dollllar Emaiills

© 2001 Surefire Marketing, Inc.

special "pre-release" to my customers and students before the

product goes into "full rollout" to the rest of the world!

I wanted you ... as one of my customers, students & online

buddies to get this course (full of our best secrets, tips and

strategies) FIRST before we launch it to the rest of the world!

I am very proud of this package ... and this training is creating

online fortunes as we speak!

This new product: "The Internet Marketing Bootcamp Home

Study Course" ... is a turnkey, step by step "Internet

Entrepreneurs" home study course that is one of the most complete

in the industry! And due to your past interest in our products,

you'll definitely want to take a closer look at this new product


This new course teaches you ... step-by-step how you can set up

your own Home Based Internet Marketing Business - without ever

having to create a product. How you can get started making money

with NO technical experience. How you can make big money even

without a website! How I made over $40,000 in 4 days with

nothing more than Email. And how to create a completely

"autopilot internet money machine" that works for you 24 hours a


It comes with TONS of audios ... manuals ... a CD Rom ... and

a free bonus course called "How to Get $1,000,000 in Free

Advertising on the Internet" A bonus course that has

revolutionized my business and made me a fortune online! THAT

course is a HUGE HIT all by itself... it IS that good!

!*FIRST_NAME*! ... if you've EVER wanted or EVER thought of

getting into the business of Internet Marketing or marketing ANY

product or service on the internet, then you owe it to yourself

to just take a PEEK at that special website that reveals ALL of

the details about this course!

You can read the FULL report at:

No matter what your background, financial status, or technical

ability (even technical newbies who just got on the internet) can

FINALLY learn to make REAL money on the internet. Using the

techniques revealed in this home study course I've earned a

consistently high 6 figure income ... all from home using the

POWER of the internet! And so can YOU! We guarantee it! Check

out the website to learn more about THAT!

So ... if you're ready to start a HIGHLY profitable business this

Miilllliion Dollllar Emaiills

© 2001 Surefire Marketing, Inc.

year and start making money in the "Internet Marketing World"

where you can do it all from home ... without risk ... then be

sure to take 4 minutes out of your busy day and check out the

site at:

When you visit that site ... be sure to look over the SPECIAL

INTRODUCTORY BONUS that I'm offering to my "private list" before

this goes public. Look for the "big yellow box" on the web page

for more details!

Again !*FIRST_NAME*! ... I hope that all is going well and that

your life and business are both doing well! AND I hope that

this year has been your best year ever! I am looking forward to

hearing from and working with you very, very soon!

Take care ... and all the best to you!

Your friend in the business,

Bob Gatchel


As featured in the #1 Best Seller

"Multiple Streams of Internet Income" by Robert G. Allen

From that first letter, we generated well over 100 orders within the first couple of days –

most of which STILL ORDERED THE PRODUCT AT FULL PRICE and didn’t use the

installment plan. That mechanism was to get them to at least take a PEEK at the website

and the SITE did the selling. The site? Nothing more than a well written sales letter.

Here’s the page:

* * *

Now, just because we got those first orders in didn’t mean that we stopped our campaign.

What good is using a “time limited mechanism” if you do not use it OR REMIND THEM

OF IT. The use of the three installment plan allowed me another opportunity to contact

the list again – and remind them of the offer once again.

Remember, the fortune IS in the follow up and finding a legitimate reason to recontact

your prospects using a device like this will help gather more sales. Some people did

forget, some people had to think about it and this mechanism got them over it, and some

people MAY just not have been ready and the message coming again caught them at the

right time.

Miilllliion Dollllar Emaiills

© 2001 Surefire Marketing, Inc.

So – the day before the expiration of the campaign (about 24 hours before the offer of the

three installments was to expire) I send a “warning” message to remind the list again …

yes … even to the customers that DID buy! It showed them that I was thinking about

them. Yes, some of them wrote in a panic and made sure that their orders were in and I

assured them of YES, and I will always keep them up to date, etc. I created more good

will with my customers.

Here is that letter:

SUBJECT – HI !*FIRST_NAME*! … less than 24 hours left!

Hi !*FIRST_NAME*! ...

Bob Gatchel here from again!

Hey ... I just wanna touch base with you and drop

you this short reminder - that it's less than 24 hours

before our special offer expires!

If you remember, we just announced our hot, new Internet

Marketing Bootcamp Home Study Course at our website:

AND if you remember, we're offering a great payment

plan program - to make it e-a-s-y for you to get your

hands on this huge course.

BUT - that special offer EXPIRES at NOON TOMORROW, April 28,

and we didn't want you to miss out on that, since after

that time, we WON'T be giving you the "three installment

billing option" You can check the details of the offer at:

So, if you've been thinking about investing in this

new course ... then ... NOW is the time
it now before you forget and miss the deadline! You'll

get the latest, cutting edge strategies and techniques

that can help you make REAL money on the Internet!

PLUS REMEMBER - You still have our unconditional, 100%

money back guarantee for the next 6 months! If you are not

pleased, just send it back - no questions asked - no hassle

and no BS! We want you to test drive the course and start

using the training to become our next "internet success story"!

Hope you have a GREAT DAY and look forward to working with

Miilllliion Dollllar Emaiills

© 2001 Surefire Marketing, Inc.

you on the Internet very VERY SOON!

Your friend in the business,

Bob Gatchel

When we ran that “reminder message” we got an even HIGHER response than we did

with the first message. When this 4 day campaign was over here were the numbers.

(mind you … we got several more orders over the next few weeks from the initial

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