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Jonathan Mizel

President, Cyberwave Media

Telephone: 303-499-1777

* * *

2) This one was used as a stand alone ad in e-zines (to a cold list), and

generated between 10% and 15% click through. We sent them to a content page

that built our credibility and gave them some info before asking for the


* * *

Dear Friend,

If you are interested in learning how to make your Web site

Miilllliion Dollllar Emaiills

© 2001 Surefire Marketing, Inc.

more profitable, boost your traffic, generate leads, and make

more sales online, please listen carefully.

Many companies have spent thousands of dollars on advertising,

Mall listings, banner ads, Web site design, and other costs, but

still aren't generating any money.

I'd like to share some of the specific techniques our client

have used to maximize their Web site income and literally shoot

sales trough the roof.

The information, and the techniques, are totally free, so do

yourself a favor and check them out!


Jonathan Mizel

President, Cyberwave Media

Telephone: 303-499-1777

* * *

3) This ad was great! It also was used as a stand alone ad in e-zines (to a

cold list), and generated between 5% and 10% click through.

* * *

How To Promote Virtually Any Business Or Idea Using The Internet!

From: Jonathan Mizel

Publisher, The Online Marketing Letter

Dear Friend,

Listen carefully and I'll tell you how you can make truly insane

profits marketing your products and services online and on the


It's not hard when you know how! The first rule is this . . .

1) "Don't take any advice from someone NOT actually doing it!"

Believe it or not, most of the people selling "how to market

online" information aren't actually marketing online themselves

(they make all their money in direct-mail - or not at all).

Some don't even own a computer! Either that, or they just began

their quest and want to teach you something they learned from

Miilllliion Dollllar Emaiills

© 2001 Surefire Marketing, Inc.

someone else! Don't listen to them. They don't speak from


The second rule is this . . .

2) "Be prepared to work and *test* your ideas using proven


If you follow a proven formula (tested time and time again), you

can determine quickly and easily whether or not your plan is


Once a system is proven, you can create a rollout that is

virtually guaranteed to generate obscene, almost unbelievable


And finally . . .

3) "Remember that often times, you get what you pay for!"

Of course, don't waste your hard-earned money on useless garbage.

But on the other hand, the secrets of success (and the training)

definitely cost more than a few dollars -- not to mention the

careful investment of time.

Over the past eight years, I have developed a practically

foolproof way to market any business over the Internet. I

generate thousands of high quality leads -- and between $15,000

and $30,000 of "online" income each and every month!

Click here to learn more about my techniques:

If you are serious about selling your products and services

online, you must read this very revealing report immediately!


Jonathan Mizel

Publisher, The Online Marketing Letter

Miilllliion Dollllar Emaiills

© 2001 Surefire Marketing, Inc.

Derek Gehl

Derek Gehl is the CEO of the Internet Marketing Challenge and a former protégé of some

of the biggest names in the online marketing world. He is a master at building extremely

successful businesses on the Internet using his unique and unconventional Internet

Marketing strategies

Web site:

Internet Marketing Challenge

* * *

Background On Email:

This was an email to try and attract new members from their newsletter list. Here’s what

Derek had to say about it, “This is the email we used at the beginning of this year that

incorporates the anniversary angle and gives a discount on the private site. It was sent out

using HTML format and in the first week it made us over $34,400. It was sent to 100,000

people and closed just over 200 people. FYI when we tested, the HTML pulled 15%

higher than the text in this particular promotion.

Results: $34,400 in the first 7 days.

Miilllliion Dollllar Emaiills

© 2001 Surefire Marketing, Inc.

** Note this email appeared as HTML * *

Dear subscriber, friend and colleague,

Did you know that on January1st, 2001, it will be the second anniversary of the Internet

Marketing Challenge web site? On top of that, it is also the 100th issue of the Internet

Marketing Chronicles!

As you can imagine, this is quite a milestone for us. So to celebrate this special occasion, I

wanted to do something special as my way of saying "thank you."

After much debate and arm-twisting (and believe me, I had to do quite a bit!), I am going to

extend an offer to you I think you won't be able to refuse -- one exclusive to subscribers only, no


So here's my special anniversary gift to you: After many discussions, we have finally decided

that, as our way of saying thank you, we have slashed the price of our private site, for a limited

time (until our anniversary date), at a price never seen before in IMC's history!

In other words, with the help of over 1,000 pages worth of tutorials, tips and tools (which keeps

growing each week), right now and only for a limited time you can...

"Volcanically erupt your online income -- within 90 days, GUARANTEED! --

for an unprecedented, never seen before and never will be seen again low


It's my gift to you. Learning how to skyrocket your online profits has never been this cheap! But

remember, you only have until January 6, 2001 to take advantage of this extraordinary discount -

- it will not be extended and will never be repeated!

Why is this milestone so important to me? When we started the Internet Marketing Challenge two

years ago, I never imagined how big we would become (it only seems like yesterday when I first

started with issue 130 back in January, 1999).

But in those two short years, the growth has been staggering to say the least!

We started with only 45,000 subscribers. The private site contained only 18 tutorials, 4 forums

and 5 Internet marketing tools -- such as a keyword suggestion tool, video tutorials and free

software. And the original IMC investment was $500!

But today, we have grown to over 125,000 subscribers, 180 tutorials (nearly 1,237 printed

pages!), 41 tools, 13 active forums, and 12 (and growing) contributing Internet (and successful)

marketers and moderators -- all for less than $100!

But that's not all. We've been adding a new tutorial and a new tool, consistently, almost every

single week. (Some weeks we've even added dozens!) And right now, you can take advantage of

this at an even lower price -- but only until January 6, 2001.

"I was a member before... So what?"

Miilllliion Dollllar Emaiills

© 2001 Surefire Marketing, Inc.

If you've never been a member, I can tell you right now that you've got your work cut out for you.

Let me be clear: There is no such thing as an "overnight success." But without a membership,

you're needlessly multiplying the time, effort and frustration.

I know from personal experience! It took me over 7 years to achieve the level of success that

I'm currently enjoying. Wouldn't you like to know what we did to succeed (and what we did wrong,

so you can avoid it and save yourself a lot of trouble)?

All the contributors, support team members and moderators have a combined Internet experience

of over half a century! (And our combined profits range in the millions!)

If price was holding you back in the past, now is the time to act -- and act quickly!

But if you were a member before but did not renew your membership for any reason, you'd be

surprised -- if not shocked! -- at the changes and the hyper-growth IMC has undergone -- even in

the last 6 months alone! We've multiplied a hundredfold!

So why not give us another try? Remember that you can check us out -- everything is fully

guaranteed for 90 days. There's no risk! Give us a try and, if you're not happy for any reason,

you get every single penny back! No hassles. No hard feelings.

While this letter explains the reasons for joining, you may be already convinced of what we offer.

Maybe you are in a rush. If so, then skip about 3 pages and find out right now about our second

anniversary, special, limited time offer by clicking here.

"OK, so who's on that panel of yours?"

IMC's private site is made possible by the contributions of a panel of successful Internet

marketers -- each selling their own materials that would cost you 100 times the investment of the

private site alone

But there are two important things to note here: First, you're not alone. Remember the bestselling

self-help success book of all time? In "Think and Grow Rich," Mr. Napoleon Hill studied the

wealthiest men of his time (almost a century ago).

He found some common traits, which he extolled in a book that became the success bible filled

with ageless wisdom. One trait is called the Mastermind Group principle. In it, Mr. Hill mentions

that all highly successful people have a special group of friends, mentors and like-minded people

with which one can associate and interact.

Look at IMC's private site as your mastermind group. You learn from million dollar marketers

and have the ability to pick their brains! There's no need to be alone and wonder (and worry) with

each tactic you try -- which leads me to the second point:

You're not reading static, recycled, outdated content. You get regularly updated, step by step,

cradle to grave tips and tactics to help you explode your business. And you can interact

dynamically with contributors and staff too! No more guessing!

"Sure, but I've seen some of the stuff elsewhere... And for free!"

Miilllliion Dollllar Emaiills

© 2001 Surefire Marketing, Inc.

I admit that some of the content can be found on the Internet. You can take the time (and the

frustration that goes with it) to go through the entire world wide web and sift through the muck to

find some true pearls of wisdom. But let me ask you this:

Do you have the time to search for it, prioritize it, check it's relevancy and, most importantly, test

it to see if it works? I don't think so. IMC's greatest benefits are:

1. The fact that the private site content is kept fresh. Also, if any new idea or important

piece of information comes up, you'll know right away. If a new tactic has been profitable

for us, you get the privilege of having "first crack at it." You get firsthand knowledge of

any updates and breakthroughs on a daily basis!

2. The fact that you can rub shoulders with million dollar marketeers. Our contributors

are active in the forums, offering you thousands of dollars worth of personalized

consulting -- I alone charge $300+ an hour for consulting!

3. The fact that you get thousands of dollars worth of consulting for free. Do you have

a marketing plan or a marketing problem? An idea or a website? An email sales letter or

a website script? Then run it by us beforehand to see what other successful marketers

think! This alone is worth thousands!

4. The fact that the private site content is tested and proven. The one thing you don't

have much of is time! Knowing what works and what doesn't frees you up to do what

you do best -- to market your business and rake in the cash! No more guessing. No

more testing. And no more blind (and expensive) leaps.

5. The fact that only one idea from the private site could help return your investment -

- perhaps a thousands times over! And we're not saying this lightly: This has been the

experience of some of our members, which we are told again and again and again.

Here's just one example:

"I joined the Internet Marketing Challenge group less than 3 months

ago, and must say that I have gotten my money's worth many times

over already! The unselfish assistance that I've received on several

problems and projects has been worth many times what my

membership cost, and I can say without hesitation that I'll be with IMC

for a long time to come. The personal attention to requests of

'challenges' that we (as Internet marketers) face cannot be measured

in dollars and cents. Everyone at IMC is willing to help and lend

assistance to every challenge, and that's impressive. I encourage

anyone who is involved with Internet Marketing to join this fantastic

group of professionals." -- Ed Hudson, A-1 Webs

6. And the fact that it's all GUARANTEED for a full 90 days. If for any reason you're not

absolutely thrilled at the end of your trial period, just let us know and we'll send you a

cheerful 100% refund, even if you have used thousands of dollars worth of marketing

consultation -- from which you will profit forever!

"Fair enough, but what do I get?"

Miilllliion Dollllar Emaiills

© 2001 Surefire Marketing, Inc.

You'll discover not a bunch of theory or ideas that sound good but actionable, easy to use, easy

to follow and easy to implement tactics that are fully guaranteed to multiply your income within

the next 90 days, while saving you time, effort and money.

Let me be more specific. While describing the entire private site would take a book, here's just a
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