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7. Give Aways (free ebooks, software, etc.)

Give aways or “bribes” are highly effective means of capturing emails. You need to

provide people with an incentive to give you their email address. People are

becoming more hesitant to hand out their email addresses for fear of rampant

spamming – but if your incentive is big enough you’ll get lots of emails to build your


Managing Your List

Once you’ve gathered your email list, you need to have a simple way to manage it and

also send out messages. There are several options:

1. Web-based (server side software)

The first option is using a web-based list server service. List servers are good because

you send one email message to your list server and then it broadcasts to your entire list.

They also will automatically handle remove requests, subscribers and bad emails

(bounces or undeliverables).

Miilllliion Dollllar Emaiills

© 2001 Surefire Marketing, Inc.

There are some free options, but you’ll get advertisements (not from you) going with

your email message.

Here are a few options for when you are just started out:

Then when your list becomes bigger you may want to go with a more professional choice


2. Software on your computer (client side software)

The second option is buying software (a one-time investment) and sending out your own

emails. Also, these software packages let you do personalization of email (with email

merge) so it looks like a personal message. The downfall is that if you have a big list it

takes quite a long time to get out all the emails from your computer.

Here are a few options:

Mail King

Group Mail

Tips for Creating Your

Winning Emails

Formatting Your Email

It’s absolutely critical that you format your emails to 65 characters or less per line (I

prefer 60 or less). You see, everyone’s email programs are different so that’s why

sometimes you’ll see emails you receive look all screwy like this:

Blah, blah, blah, blah,

Miilllliion Dollllar Emaiills

© 2001 Surefire Marketing, Inc.

Blah, blah, blah, blah, blah, blah, blah,


Blah, blah, blah….

That’s a dead giveaway that you don’t know what you’re doing.

So the secret is to make your messages 65 characters or less and use a hard return (that

means hit the ‘Enter’ key when you get to 65 characters). I will create my messages using

MS Word for spell checking and so I can get a word count.

Also, use a fixed width font like Courier New at 10 point when writing.

Then after I’ve edited the email several times I’ll save that file as .TXT file (it’s one of

the options under FileSave As).

Then I will open up that .TXT file (text only) and set up a guide to use so I know where

65 character occurs. A text only file will open in your default text-editing program

something like WordPad or NotePad.

Here’s what my guide looks like:

* * *


I’ve reprinted another important article from Jim Daniels below giving you some pointers

to making your email look good:

Are Your Email Messages Good Looking?

"Good looks" are very important in an email message. This is often overlooked

by many email users. It is a fact that an email's content is diluted greatly if the

message itself is "not good looking".

Have you ever received an email message that looks something like this...

Thank you for requesting more information about our services! We here at ABC

Company would like to present a special offer to all of our cherished customers.

There are two main reasons why email messages turn out looking like this.

Although the reasons are quite simple, many email users don't understand them.

Reason number one is called line length. When composing email, most people

just type and type without using a hard carriage return. If it looks fine when you're

done, your email program probably automatically wraps the words in a nice

legible format. This word wrap is usually done based on a line length of

anywhere from 70 to 80 characters.

Miilllliion Dollllar Emaiills

© 2001 Surefire Marketing, Inc.

Well, lets say I receive your message, but my email program doesn't have the

capability of automatically wrapping incoming messages. Since you performed

no hard "end of line" carriage returns when typing your message, my email

software thinks it's one long sentence. Now your nice, easy to read message

looks like that example above.

O.K. So how do you avoid this problem? Simple! When composing email

messages, use a hard carriage return before you get to the end of each line. I

have found that a maximum line length of 64 works to alleviate this problem

almost completely! Of course, you'll always run into an instance occasionally,

depending on your recipients settings, but this should do the trick 95% of the


Another reason people encounter "funny looking" email messages is called

proportional character fonts. Like I mentioned earlier, all email programs are

different. Therefore the fonts used by each program varies widely. Basically,

there are fixed pitch fonts like Courier (found on Eudora) and there are

proportional spaced fonts (like AOL and Compuserve email).

With fixed-pitch fonts, all characters in a paragraph will line up directly above

each other. With a proportional-spaced font, CAPS, space bars and other

keystrokes are wider, so each line is a different length. The bottom line is this. If

you create a message using one type of font and send it to an email recipient

using the other, the message will not look the same when they receive it!

Once again, the solution is simple! By using a hard carriage return before the end

of the line you can keep these problems caused by the difference in email

programs to a bare minimum. If you plan on sending the same message to

multiple recipients, or attempt any drawings, consider testing the message with a

friend on another service.

There is a third way for your email messages to look bad. Although it is far less

likely to happen, you should be aware of it. Many word processing or text editor

programs allow you to save a file as another format. (Such as ascii.) It may look

great to you, but when sent via the internet it can become scrambled.

You may have received one of these messages at one time or another. They are

easily recognized by the repeated "U" characters in the text. To avoid this

problem, simply use the cut/paste or copy/paste method to extract text from a

document in other programs.

The last thing you want is an email message with great content, being dismissed

simply because it wasn't "good looking" enough!

Miilllliion Dollllar Emaiills

© 2001 Surefire Marketing, Inc.

* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *

Article by Jim Daniels of JDD Publishing. Jim's site has helped 1000's of regular folks profit

online. Visit for FREE "how-to" cybermarketing

assistance, software, manuals, web services and more. No time to visit the site? Subscribe to

their Free, weekly BizWeb E-Gazette:

* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *

Important Particulars

There are few more important things you need to be aware of when using permission

email without getting in trouble for spamming (sending unsolicited emails).

1. Always give people an option of being removed from your list. Usually the

service provider you use will do this automatically for you. Most services have a

link at the bottom of your email that says:

To stop additional follow up messages click below:

This link then automatically removes those people from your database. This is an

important feature.

2. You also want to remind people how they got on your list. Many people are

forgetful and don’t always remember all the places they signed up. So be sure to

add a little line about how they got on your list.

3. Making your links ‘clickable’. In order to make it easy for people to go straight

from your email to your web site you need to make your links ‘clickable’. Here’s

how a link should be written in your email:

Most email programs will recognize this as a link. And if you want to make an

email link you should write it as:

You might also want to use an HTML link like this if you have a lot of AOL


Getting Your Emails Opened and Read

According to eMarketer, Americans get an average of 15.2 email messages a day and that

number continues to rise. That means that unless your email is compelling – your

message wind up in the trash faster than you can blink!

Miilllliion Dollllar Emaiills

© 2001 Surefire Marketing, Inc.

Here is a quick email I recently got – do you think it received more than a split-second

look before I trashed it?

* * *

Subject: The future is now!

Hello carlos2576(2)! This message is in reply to your message as sent

to me from your address (Your message

resides in my archives)

We would like to take this opportunity to make you an offer in


This is for National & International Entrepreneurs and Professionals

We Need Elite Leaders Now! Our Hi-Tech and Hi-Touch Strategies

along with our strategic alliances with a Technology and Global

Marketing company, proprietary software, and many other 21st century,

patent pending technologies, have positioned us for the ever expanding

global market.


Disclaimer Your original emails reside in my archives.

Under Bill S.1618 TITLE III passed by the 105th U.S. Congress this

message can't be considered Spam as long as I include a way to be


To be removed automatically from future mailings, simply click on the

link provided below. Failure to do this will not remove your address.

Do Not incriminate your self by reporting a faulty Spam complaint if

you have not attempted to get removed first.

* * *

I mean come on! This went into my trash folder without a second thought. This kind of

marketing is blatantly spam and will do nothing but get your ISP cancelled and land you

in a heap of trouble.

But, let’s say you are a legitimate marketer there may be a few overlooked things you’re

doing with your emails that aren’t getting them opened, Mark Joyner and master

copywriter, Russ Phelps give you some advice in this area:

Miilllliion Dollllar Emaiills

© 2001 Surefire Marketing, Inc.

Warning: Your Email is Invisible

by Mark Joyner, CEO, Aesop.Com

What I'm about to show you will increase the number of people that read your email

significantly. (I'm talking about legitimate opt-in or one-to-one emails here, not spam.)

Many email clients will allow you to filter out "junk" based on a set of rules. For example,

anything that starts with "ADV:" or includes such text as "this email is sent in compliance

with..." can be filtered out and sent directly to your trash file.


f you're like me and get tons of email every day, this can be quite useful. I just don't

have time to read about every time some South American pharmacy is running a special

on Viagra.

The problem is that these rules are not always accurate. That is, sometimes these "junk

email" rules filter out important email as well.

Surprisingly, these rules are not very forgiving at times. If I were to write such rules I

would do so under the assumption that it is better to let some spam slip through than to

erroneously filter out something important. But, we're not so lucky. Many of the junk

filtering rules are valid, but others are not.

You should comb through any of the automated follow up emails or newsletters you

send out and remove anything that might trigger a spam filter. Since some of these

rules are quite arcane, it is probably best to send the email to yourself and receive

it with a client that has junk-filtering rules turned on. I've found that the Outlook junk

filtering rules are the harshest, so you might try that. If the email is not filtered, you're

probably OK. If it is, play with it until the email is accepted.

Here are some things to look for that you may not expect. The following will trigger junk

email filters in Outlook and keep your email from being read:


When in ALL CAPS anywhere in your email. You shouldn't use ALL CAPS for anything

anyway, though, if you can avoid it.


If this is in the from address. Believe it or not!

"extra income"

When found anywhere in the message.

"for free?" or "for free!"

Miilllliion Dollllar Emaiills

© 2001 Surefire Marketing, Inc.

When found anywhere in the message. This one is really silly. I can think of quite a few

uses for this phrase outside of junk email...

Of course, there are quite a few other rules that will trigger junk email filters, but these

are ones that could easily trip you up. Just remember to test the mail yourself to make

sure. Doing this will significantly increase the number of people that actually read the

mail you send them.

* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * ** * * * * * * * * * * * * * * * * * * * * *

Article by Mark Joyner, of 1001 Killer Internet Marketing Tactics. Mark

is also the CEO of Aesop Marketing Corporation. 1001 KIMT is an absolute

*must have* for anyone serious about Internet marketing. No other course

out there even comes close. It will dramatically boost the results of any

campaign in a very real and measurable way. They are offering a special right now

where it comes with a bonus database of over 6,000 media contacts (including

email and FAX numbers).

* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * ** * * * * * * * * * * * * * * * * * * * * *
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