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Miilllliion Dollllar Emaiills

© 2001 Surefire Marketing, Inc.


You now own the reprint and redistribution rights to this ebook, “Million Dollar

Emails”. It’s your free! This is a $495.00 value!

By owning the reprint rights you can reprint, resell or redistribute this ebook for

any price you’d like (the suggested retail price is $19) and you keep 100% of the

profits! Or, you can use the ebook as a free bonus or premium and give it away.

It’s your choice. The only restriction is that you cannot modify the ebook in any

way (that’s it).

Get the promotional tools you need here:

All of the emails included in this ebook are proven winners in the marketplace.

Together these emails have produced much, much more than $1,000,000.00 in

sales. This collection covers examples from multi-national corporations all the

way down to a small, local “mom and pop” Mexican restaurant. That way you’ll

be sure to find a model and idea starter to use for your own business.

Good luck!

Yanik Silver, Publisher

P.S. Would you like to know how to make this ebook your 24/7 “digital

salesperson”? – click here to find out more. Or go to for more information.

P.P.S. EXTRA FREE BONUS! Get a free copy of “7 Hidden Psychological

Triggers to Maximum Sales” by sending a blank email to: - plus you’ll be informed on the latest

tips, resources and updates to “Million Dollar Emails”.

P.P.P.S. Would you like to be included in the next edition of this ebook? Do

you think your email is a “Million Dollar Email”? Submit it along with

results to: - and maybe we’ll see you

in the next edition!

Miilllliion Dollllar Emaiills

© 2001 Surefire Marketing, Inc.

Table of Contents

Free Resale Rights and Update Information


The Truth About “Opt-in” Email

7 Ways to Collect Email Addresses Online and Off

Managing Your List

Tips for Creating Your Winning Email

Important Particulars

Getting Your Emails Opened and Read

Email Copy Tips

Profitable Ideas of How to Use Email Marketing

Acquiring New Customers and Subscribers Samples

Stephen Mahaney

Jonathan Mizel

Markus Allen

Marc Goldman

Customer Email Samples

Bob Gatchel

Vail Resorts

Corey Rudl

Yanik Silver

California Tortilla

Miilllliion Dollllar Emaiills

© 2001 Surefire Marketing, Inc.

Allen Says

Robert Allen

Michael Campbell

Marty Foley

Logos Research

Joe Vitale

John Harricharan

Jimmy D. Brown

Wes Blaylock

Kunle Olomofe

Harmony Major

Jeff Paul and Jim Fleck

Endorsement Email Samples

Yanik Silver

Collin Almedia

Joint Venture Email Proposals

Kevin Donlin

Jimmy D. Brown

Patrick Anderson and Michael Henderson

Million Dollar Emails Resource Directory

Make This Ebook Your “24/7 Digital” Salesperson

Bonus Section #1: 101 Best Email Subject Lines

Bonus Section#2: Email Checklist

Miilllliion Dollllar Emaiills

© 2001 Surefire Marketing, Inc.


Email Statistics

• Jupiter Communications reports that email marketing will become a $7.3 billion

business by 2005.

• Over 50% of consumers will be communicating via email by 2001 according to

Forrester Research. eMarketer reports that by year-end 2001, there will be 111

million email users.

• Email volume has already eclipsed postal mail.

Obviously with startling statistics like this – email should be a major part of your online

and offline marketing strategies.

Using Email

The power of email marketing is truly the “killer app” of the Internet. It is totally

revolutionizing direct marketing.

Just by sending out a simple email – you have the power to create cash on demand.

Imagine, anytime you need more money, you just hit SEND!

Click…Send…Make Money!

Frankly, I didn’t believe it either until I witnessed results like these from my own email

marketing campaigns:

• $9,188.00 in profits in 72 hours

• $15,558.81 in less than 3 weeks

• $15,400.00 in 14 days

No wonder I love email marketing and who wouldn’t when you consider all these

incredible benefits:

! Instant Results. Minutes after sending out your email campaign you can start

seeing responses and orders.

! Low cost. No printing, no postage, no mail house charges. Email is nearly free to

send out!

Million Dollar Emails

© 2001 Surefire Marketing, Inc.

! Testing on the go. How fast do you want to see results? Instead of waiting weeks

for responses and test results – you’ll have them in hours. Now, you can make

smarter decisions sooner.

! Quick to create. You could whip out an email in just an hour or two as opposed

to weeks in the “offline” world.

! High response rates. It’s not unusual for email campaigns to get 5%, 10%, 15%,

even 50% response rates. Something that’s almost unheard of in direct mail.

The Truth About “Opt-in” and “Permission” Email Marketing

If you’ve been on the Net for anytime, I’m sure you’ve heard of spam. That’s the name

for unsolicited commercial email. Mostly the kind of “get rich quick” and “send me a

dollar” pyramid schemes that find their way into your inbox. Many short-term minded

marketers feel that since email is practically free they can send out thousands and

thousands of emails hoping for a handful of sales while dealing with the risks involved. I

don’t think that’s a good idea.

You see, there is a big difference between permission email marketing and spamming.

I’m not talking about using software that can harvest emails addresses from the Web or

even those CD-roms with “10 million email addresses” floating around. The fact is,

without getting permission you are just sending out spam and that will land you in some

big trouble. I’ve seen sites shutdown, ISP’s cancelled and people basically being

“blackballed” from the Internet community. Trust me, it’s not pretty.

In fact, there is new legislation pending that will make spamming illegal. So not only will

you have all kinds of angry prospects – but you could also end up with severe penalties

against you.

Why would you want to put yourself through any of that?

There’s no point because getting permission is easy once you start using the strategies I’ll

tell you about in a moment, plus it produces better results.

I’ve reprinted an excellent article by Jim Daniels explaining the importance of only using

opt-in email marketing:

Miilllliion Dollllar Emaiills

© 2001 Surefire Marketing, Inc.

Bulk Email vs. Opt-in Email

By Jim Daniels

A faithful reader and customer wrote me a letter this past week. In it, he

described his frustrating situation. As he was not the first to write about this

particular dilemma, I felt I should address it.

Being new to internet marketing, with a limited marketing budget, this fellow had

been utilizing many low cost advertising resources. These consisted mostly of

free classified sites and newsgroups. As most marketers know, this form of

advertising can be very time consuming and the results somewhat discouraging.

His question went something like this...

"Instead of making sales and getting leads, I seem to be getting more and more

unsolicited email. Most of the offers tell me bulk email works much better than

other forms of internet marketing. I'm thinking of trying it, are there any reasons

why I shouldn't?"

Okay, just the facts...

There are basically two types of direct email marketing.

1. "Unsolicited Bulk Email"

2. "Opt-in" Direct Email

1. "Unsolicited Bulk Email"

This is the practice of transmitting mass quantities of email to large lists of

"unqualified" email addresses.

This practice in itself is a very controversial subject. You must be very careful

when considering using bulk email to market your wares on the internet.

Why? Let's just say your reputation is at stake.

Unsolicited bulk email is frowned upon by many internet citizens. You may have

heard this practice of sending unsolicited bulk email referred to as "spamming."

(Yes, the name comes from the famous comedy skit "Spam! Spam! Spam!" by

Monty Python.) In the online world, spamming means sending unsolicited email

directly to a list of unsuspecting email addresses or newsgroups.

Miilllliion Dollllar Emaiills

© 2001 Surefire Marketing, Inc.

Just why is bulk email so popular? Simple. It’s far cheaper than traditional bulk

postage mail. The costs associated with traditional bulk mailing can cut deeply

into potential profits immediately. Postage costs alone can break the bank. Bulk

email is very cheap.

So why not try it?

The simple fact is, unsolicited bulk email is considered bad "netiquette" by many

netizens. If you send unsolicited email to addresses that do not want commercial

email, you can get into more trouble than you would expect.

What kind of trouble?

A. Since a large number of internet citizens DO NOT approve of unsolicited email

and WILL complain to your Internet Service Provider (ISP).

B. Many ISP’s will discontinue your account when they get complaints from angry

recipients of your unsolicited bulk email.

Does sending your ad to thousands of unsuspecting addresses really work

anyway? Do you really get any genuinely interested leads mixed in with all those

flames? Sure you can. Are they enough to offset all the negative factors of bulk

email? NO.

But hey, it's your business and it's your decision. If you want to play it safe

though, you should consider the next type of direct email marketing.

2. "Opt-In" Direct Email

"Opt-In" Direct Email is the practice sending commercial email to recipients that

HAVE approved of commercial email. If you really want to try bulk email

marketing but aren’t up to the rigors of unsolicited bulk email, consider hiring a

company that specializes in direct email.

In addition to advertising in targeted ezines such as my BizWeb Gazette, you can

also "rent" Opt-In Direct Email lists. These opt-in lists are targeted email lists

which offer marketers a "politically correct" way to reach their target audience on

the net. Not only will your offer be sent to a targeted list, you won't have to worry

about flames and ISP cancellation. All recipients have "opted in" to receive offers

like yours.

Although this targeted direct email marketing can be more costly than unsolicited

bulk email marketing, it is far more effective. Here are some excellent resources

for targeted Opt-In lists:


Miilllliion Dollllar Emaiills

© 2001 Surefire Marketing, Inc.







* (The Direct Email List Source)

* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *

Article by Jim Daniels of JDD Publishing. Jim's site has helped 1000's of regular folks profit

online. Visit for FREE "how-to" cybermarketing

assistance, software, manuals, web services and more. No time to visit the site? Subscribe to

their Free, weekly BizWeb E-Gazette:

* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *

7 Ways to Collect Email

Addresses Online and Off

Your email campaign starts with a strong list. Without a good list of people who “opt-in”

you aren’t going to be able to make email marketing work for you.

Here are 7 little-used ways to collect email addresses:

1. Pop-ups

One of the most underused and highly effective ways to capture emails is to create a

pop-up window on your web site. This can be a pop-up on entry or exit – they are

both effective. When we started using this on we saw a

500% increase in opt-in subscribers.

2. Subscriber box

You should prominently provide a email subscriber box on each of your site’s web

pages. This will significantly increase your sign-ups.

3. Postcard

Miilllliion Dollllar Emaiills

© 2001 Surefire Marketing, Inc.

If your customer list is mainly offline you can send out a postcard and offer an

incentive for them to send back their email address.

4. Contests

Contests are a great way to capture opt-in email addresses because most people will

have to give you their correct address so they can be informed when they win.

5. Advertise Your Autoresponder Address

Many people will run ads advertising their web site. A smarter way is to run ads or

promotions and use an autoresponder email address – this way you will capture all

email information from interested prospects. The autoresponder will be set-up to

automatically deliver your promotion to people that request it. (A complete source of

autoresponder information is at:

6. Capture Using Simple Forms

Most offline stores and businesses completely miss an opportunity to capture the

email addresses of their customers. A super example of someone doing this right is

the California Tortilla example in this ebook. Any time a customer or prospect phones

you, walks in or does business with you is an opportunity to capture their email

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