Food stamp nutrition education program




НазваниеFood stamp nutrition education program
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Дата06.10.2012
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Section A: Identifying and Understanding the Target Audience




1. Needs Assessment Methodology & Findings



Needs Assessment Methodology

Describe and justify your methodology for assessing the needs of Food Stamp program eligibles in California


Since Food Stamp Nutrition Education (FSNE) began at the University of California (UC) in FFY 1992 and expanded to the California Department of Health Services (CDHS) in FFY 1997, needs assessment methods have been continually upgraded to plan, run and evaluate California’s large and diverse FSNE campaign. Initially, we built on available research and existing reporting systems. As targeting requirements became more specific, existing data sources were tailored for USDA’s new requirements, additional surveys were tapped to provide needed information, and special reporting systems were developed.

Demographics: The first comprehensive State profile was developed by the Cancer Prevention and Nutrition Section (CPNS) in 1996 as part of a USDA planning grant and since then has been updated by using new information as it comes available, including the California Department of Social Service’s Food Stamp Characteristics Survey, to illustrate the demographic characteristics of Food Stamp program eligibles in California. For FFY 2007 this section was supplemented with food insecurity data from USDA’s Household Food Security in the United States, 2004 Economic Research Report Number 11, the 2003 California Health Interview Survey (CHIS), target audience data from the 2000 Census, and the 2003-04 California Department of Education CalWORKS data. Additional data were compiled for the appendix and to help summarize the target audience. These include:


  • Attachment 1.A—Food Stamp Households, Ethnic Profile and Totals, by County

  • Attachment 1.B—County Level Poverty, Food Insecurity and Food Stamp Participation

  • Attachment 2—2000 Census Demographic Profile, <130% and <185% FPL, by Race/Ethnicity, Age, and Family Composition of Persons; Educational Attainment for Adults <125 percent and <185 percent FPL, by County

  • Attachment 3—California FSNE Map, with Network Projects and UC FSNEP Sites, by County

  • Attachment 4—California FSNE Projects/Sites, with Eligible Individuals, Census Tracts, and Schools, by County

  • Attachment 5—Schools, >50% Free/Reduced Price Meals, by County

  • Attachment 6—Type and Location of Food Stamp Retailers, by Eligible Census Tracts, <130 percent FPL and <185 percent FPL

  • Attachment 7—Intra- and Inter-Governmental Infrastructure.


Specialized representative surveys with over-samples of the target population, questions added to larger representative surveys, UC’s reporting system, and the Network’s Semi-Annual Reporting System are used to provide needed information, as follows:


    • The California Dietary Practices Survey of Adults (biennially, 1989 on)

    • The California Teen Eating, Exercise and Nutrition Survey (biennially, 1998 on)

    • The California Children’s Healthy Eating and Exercise Practices Survey (biennially, 1999 on)

    • The Behavioral Risk Factor Surveillance System (annual)

    • The California Women’s Health Survey (annual, 2000 on)

    • The California Health Interview Survey (biennially, 2001 on)

    • The Network Communications Benchmark Survey (annual, 2004 on)


Diet, Physical Activity, and Food Insecurity: The University of California-FSNEP program has continuously monitored needs since it began in 1992. The Food Behavior Checklist (FBC) is utilized for adults and the Evaluation and Reporting System (ERS) survey for youth. The FBC was developed to assess the diet, food-related skills and behavior practices of all individuals enrolled in the program. Of the 21 items in the FBC, 9 of them have been validated for fruit and vegetable consumption (Townsend, Kaiser, Allen, Joy, Murphy, Journal of Nutrition Education and Behavior, 35:69-82, 2003). Other questions assess food safety needs, food shopping needs, and other diet practices related indirectly to fruit and vegetable consumption (eating at fast food restaurants, drinking soda, high fat food consumption, drinking low-fat milk).


CPNS uses findings from the 1999, 2001, 2003 and 2005 California Children’s Healthy Eating and Exercise Practices Survey, the 1998, 2000 and 2002 California Teen Eating, Exercise, and Nutrition Survey, the 1999, 2001, and 2003 California Dietary Practices Survey, and the 2005 California Nutrition Network Benchmark Communications Survey to monitor the nutrition-related behavioral and lifestyle characteristics of FSNE-eligibles, as compared with other Californians. The emphasis is on fruits, vegetables, physical activity, food insecurity, and –more recently– body weight. Over the past 15 years the CPNS surveys have advanced the evidence base for implementing large-scale, vertically integrated social marketing campaigns. Starting in 1995, oversampling has increased in order to better target low-income audiences for the purpose of providing support, guidance and redirection for Food Stamp nutrition education interventions.


Needs Assessment Findings

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